The second European Sustainable Development Week (ESDW) took place from May 30 to June 5, 2016. This European-wide initiative aims to stimulate and make visible activities, projects and events to promote sustainable development in Europe.
BNP Paribas Cardif Italy chose to focus on two actions from the “Let’s Protect our Planet” programme which fosters eco-friendly behaviour through 2 programmes: carsharing and reforestation.
BNP Paribas Cardif Italy supports carsharing*: a new way to drive while reducing the carbon dioxide footprint
BNP Paribas Cardif Italy has invited its employees to join a carsharing service CAR2GO. This is a valid alternative to using cars or taxis and cars can be used for business or personal travel.
With this initiative BNP Paribas Cardif stresses out the importance of a flexible and sustainable mobility. Cars from this service generate much lower carbon emissions than average circulating cars (98 gr CO2/Km vs 123.4 gr CO2/km*) and fit perfectly with the use of public transport.
BNP Paribas Cardif Italy offered its employees a Treedom tree to give breath to the Planet!
In addition to finance the subscrption to the carsharing service cargo to its employees, BNP Paribas Cardif Italy finances a tree plantation programme to create the BNP Paribas Cardif Italy forest via the Treedom patform. Treedom is BCorp certified and aims to take an active part into reforesting the world. Since its creation, 250000 trees have been planted over the 5 continents. BNP Paribas Cardif Italy supports a reforestation project in Haiti, where social and environmental conditions are amongst the most critical.
The BNP Paribas Cardif forest is currently capable of capturing nearly 274,924.643 lb of CO2, (the equivalent of 650 trucks filled with carbon dioxide, for example) and will compensate a part of its CO2 emissions and reduce its environmental footprint.
* average emitting value of new cars purchased in Italy in 2014, source EEA (European Environment Agency)
*Carsharing, in short
Carsharing is a real alternative to individual car property. Instead to own a personal car, which stays most of the time parked in a garage, or on a parking space, a carsharing user benefits from a car he or she only pays as long as the car is used. When the car is vacant, it can be used by other people who have also subscribed to the service. Key to success is the multiplicity of usage and therefore the multiplicity of needs expressed by the members enabling the car to be used at different periods of time along the day. In addition to sharing the maintenance fees, finding a parking space is also mutualized.