• Pre-tax net profit of 1.6 billion euros for full-year 2024, up 13% compared to 2023
• Gross written premiums of 36.4 billion euros at end-2024, up 21% compared to 2023
• 287 billion euros in assets under management, up 13% compared to 2023
• Over one hundred partnerships renewed or signed in 2024

2024 results up sharply 

BNP Paribas Cardif continued its growth trajectory with pre-tax net profit of 1.6 billion euros in 2024, up 13% compared to 2023. Gross written premiums for the BNP Paribas Group’s Insurance Business Line reached 36.4 billion euros, an increase of 21% compared to 2023. At the end of 2024, assets under management totalled 287 billion euros, up 13% compared to the end of 2023.

BNP Paribas Cardif operates in 30 countries and generates nearly half of its gross written premiums (48% in 2024) outside of France. Leveraging its diversified partnership model, the insurer, a global leader in bancassurance partnerships, generates more than half of its gross written premiums (52% in 2024) with partners outside the BNP Paribas Group.

Gross inflows in savings worldwide amounted to 28.3 billion euros at the end of 2024 (+24%), with 34% in unit-linked products. In France, savings inflows increased by 15% compared to 2023, reaching 16.9 billion euros. Internationally, gross inflows stood at 11.5 billion euros, up 40% compared to 2023. 

Protection gross written premiums reached 8 billion euros in 2024, up 11% compared to 2023. In France, gross written premiums were up 5% to 1.9 billion euros, energised by property and casualty insurance, which recorded 12% growth, and by affinity insurance with nearly 1.9 million customers at the end of 2024. In international markets, protection gross written premiums reached 6.1 billion euros, an increase of 14% compared to 2023. Growth in Latin America was driven by the rollout of long-term partnerships, particularly in Brazil, where gross written premiums totalled 1.9 billion euros, up 13% compared to 2023. In Europe (excluding France) and other countries, business was up 16% over 2023, with gross written premiums of 3.2 billion euros. Asia recorded gross written premiums of 1.1 billion euros (+10% compared to 2023).

Over one hundred partnerships renewed or signed in 2024 to strengthen products and services for policyholders

The strength of BNP Paribas Cardif’s partnership model was once again manifest in 2024 with the development of key partnerships in Italy with the BCC Iccrea cooperative banking group and in France with the private bank Neuflize OBC. These two major partnerships will enable the insurer to consolidate its leadership in savings and tap into new distribution networks. In France, BNP Paribas Cardif, convinced that life insurance is an essential vehicle that allows French savers to grow their savings and at the same time help finance the economy, relies on a diversified euro fund with a net rate excluding bonuses of at least 2.75% for 96% of its life insurance and capitalisation contracts in 2024. A prudent long-term management strategy and solid reserves allow BNP Paribas Cardif to support its policyholders’ projects and savings objectives over extended periods, with attractive returns on their savings.

The renewal or signing of over one hundred partnerships in 2024 will support long-term business development and strengthen product offerings for policyholders. This dynamism is reflected in new agreements in creditor insurance, a segment where BNP Paribas Cardif is the global leader*. In France, for example, BNP Paribas Cardif has concluded a new partnership with Simulassur, the Magnolia Group’s B2B marketplace specialising in loan insurance, to expand access to its “Cardif Libertés Emprunteur” contract to new brokers and clients. It has also launched new creditor insurance offerings, including in the Nordic countries with the digital bank Northmill. At the beginning of 2025 in France, BNP Paribas Cardif continued to develop its affinity insurance business, notably with the renewal of its partnership with Orange. 

Positive impact drives growth and trust for clients and partners 

As shown by the results of the global study entitled “Protect & Project Oneself” , conducted by BNP Paribas Cardif, demand for protection insurance remained significant in 2024. To address concerns and support individual client projects, BNP Paribas Cardif is continually guided by its mission to make insurance more accessible. By making insurance more inclusive, more understandable, easier to subscribe and to use, BNP Paribas Cardif helps individuals better protect themselves to better plan for the future. This is the case in individual protection solutions with the introduction of a new and educational approach based on a personalised diagnosis, allowing BNP Paribas French Commercial Banking to offer clients the most appropriate level of protection for themselves and their loved ones. This approach as a responsible insurer is also reflected in improving subscription conditions for creditor insurance for people undergoing treatment for HIV in France, going beyond the criteria set by the AERAS agreement, by now approving without additional premium surcharge or exclusions patients with an undetectable viral load at the time of subscription and for loans up to €1 million. This action is part of a broader approach taken for over the past 15 years to offer coverage to the most vulnerable segments of the population under optimal terms and conditions. Additionally, in 2024, BNP Paribas Cardif expanded coverage of the Total Temporary Disability guarantee in its “Cardif Libertés Emprunteur” contract, marketed in France by brokers, financial advisors, and on Cardif.fr. This “Family Assistance” guarantee – which has two components, “parental presence” and “family caregiver” – now better meets the expectations of families facing difficult life events.

BNP Paribas Cardif considers positive impact to be a foundational element in its investment strategy, convinced that this commitment is a factor that nurtures trust among its clients and partners. The insurer implements a responsible investment policy and applies an ESG filter to investments in its general fund. In 2024, 96% of the assets in BNP Paribas Cardif’s euro funds in France underwent ESG analysis, and more than 33% of unit-linked assets are invested in responsible vehicles , representing 19.4 billion euros. BNP Paribas Cardif, which actively implements the BNP Paribas Group’s energy transition policy, has been committed since 2021 to supporting the transition to a low-carbon economy reducing greenhouse gas emissions in its investment portfolios and contributing to compliance with the Paris Agreement. At the end of 2024, the carbon footprint (Scopes 1 and 2 ) of its directly held equity and corporate bond portfolio in the assets of its euro funds had continued to decrease by at least 50% compared to the end of 2020. This approach is also supported by investments aimed at supporting impact initiatives. BNP Paribas Cardif recorded 3 billion euros in positive impact investments addressing environmental and societal issues during 2024, which corresponds to an average of 2 billion euros per year since 2019. 

This commitment to positive impact for the benefit of stakeholders is also reflected in actions taken by BNP Paribas Cardif in favour of a more inclusive society. In 2024, BNP Paribas Cardif and Sistech, an association that supports employment for refugee women in technology and digital professions, signed a partnership to support the association’s beneficiaries. The initiative is part of the “Women & Girls in Tech” program, supported by the BNP Paribas Group. This program aims to promote the recruitment of women in digital and IT fields. In addition, because the number of obesity cases is increasing significantly worldwide, BNP Paribas Cardif has been mobilised since 2021 around the prevention of overweight and obesity. The approach centres on funding research with an international group of doctors and nutrition expert researchers, and supporting several associations worldwide dedicated to preventing overweight and obesity in young people. The program has already benefited 650,000 children and 2 million people, including their family members, in 13 countries.

Technology and artificial intelligence to better serve human needs and increase customer satisfaction

BNP Paribas Cardif firmly believes that technology, particularly artificial intelligence, is key to improving customer satisfaction and supporting partners with quality products and optimised processes. Some 80 AI use cases are currently in production at BNP Paribas Cardif, including 20 dedicated to claims management. The “CardX” solution developed in 2021 to accelerate claims management and automate document processing already handles over 50,000 pages per month in Brazil, Colombia, Spain, and Poland in 2024. New solutions were also deployed in 2024, including with Orange in France, where BNP Paribas Cardif introduced an automatic claims acceptance process based on a score calculated using artificial intelligence. This allows eligible claims declared by policyholders for their mobile devices to be accepted in just seconds.

An insurer’s business involves numerous interactions with its clients. For BNP Paribas Cardif, analyzing and understanding this mass of information is essential to meet the needs for immediacy and efficiency. Its objective is to design simple and accessible customer experiences to meet its three major challenges: raising the level of protection for a greater number of policyholders through greater personalisation and loyalty, improving the customer experience through automation, and optimising processes to meet the expectations of customers and partners.

 The Innovation Ambassadors program counting 84 innovative projects submitted from 24 countries worldwide in 2024, shows that innovation can be found everywhere at BNP Paribas Cardif. Discover how BNP Paribas Cardif, in partnership with Orange, enables the processing of claims for phone damage and oxidation in just a few seconds. 

Introduce yourself briefly: country, division, main tasks, personal interests outside the company (e.g., leisure and hobbies)

My name is Tom Thiberge and I’ve been working for BNP Paribas Cardif for 10 years now, having started here on a work-study programme. A few months ago, I joined Karapass, a subsidiary specialising in affinity insurance products, where I manage a data team. My role is to develop and promote our data services and analytics offer from an operational perspective, while steering Karapass towards a resolutely AI-driven approach, meaning an approach where AI plays a central role in decision-making, automation and process optimisation. 

Outside work, I love making pizza and I’m a football fan, a fervent supporter of AS Monaco.

Tell us about your project: its main focus, what is its about, how it came about, and what it will bring to BNP Paribas Cardif. 

Because phones are so central to our lives, we had to offer our customers an immediate solution in the event of a claim. Thanks to AI, we have reduced claims acceptance times from an average of two hours to just a few seconds. Responding in less than five seconds is not only a technological feat, but also a powerful lever for increasing customer satisfaction.

This innovation is based on a score calculated by AI using data from the claim report and the applicant’s history. It allows claims related to broken or oxidised phones to be accepted in a matter of seconds, for fast processing even in the evening or at the weekend.  For more complex claims that cannot be handled by AI, policyholders are automatically redirected toward the traditional process with specialised claims managers. Customers can also choose to be assisted by a claims manager and forgo the automatic approval process.

Implementing this solution in collaboration with our partner Orange illustrates our shared desire to offer an optimal customer experience by providing immediate and effective responses at every stage of the process.

Our determination to be a market maker in the affinity insurance sector is reflected in this solution, which creates value at every level: for our customers, our partners, our employees and for the group.

What did you find most striking/surprising during this project (perhaps you have an anecdote to tell us)? 

The ability to meet our commitments in a very short space of time, despite a dense roadmap. This was made possible by our teams of experts and their exceptional commitment. The success of the project is also due to the commitment of our employees, who have gone beyond the scope of their jobs to ensure that it was successful.

What advice would you give to employees who also want to innovate? 

It is essential for employees to be proactive and able to connect their area of expertise to the industrial processes that have to be integrated. We must always ask ourselves the question of what is the added value of innovation and then provide a concrete answer.

For a project to be successful, I think three essential success factors need to be in place:

•    Innovation must be part of an industrialisable process and provide clearly measurable value, especially for the core business.
•    Teams must be aligned from the design to the delivery stage, and effective, regular exchanges must take place with the sponsor and/or decision-maker.
•    Stakeholders must be committed to delivering a solution.

The Innovation Ambassadors program counting 84 innovative projects submitted from 24 countries worldwide in 2024, shows that innovation can be found everywhere at BNP Paribas Cardif.
Learn more about the importance of continuous education in the distribution industry and how BNP Paribas Cardif in Japan, by leveraging Tovie.Al Tutor Bot, helps our partner salespeople develop a better understanding of CPI products.

CIn recent years, my focus has been on analytics. We have conducted a series of analyses on both internal and external data, which has helped strengthen our partnerships through data-driven insights.

In terms of innovation, last year, we introduced a chatbot for customer education, which we call the CPI Tutor. This project has been an exciting initiative within our company, enhancing customer engagement and learning experiences.

Outside of work, I enjoy product making. In my free time, I experiment with making cheese and occasionally bread at home.

Tell us about your project: its main focus, what is is about, how it came about, and what it will bring to BNP Paribas Cardif.

Our project aims to enhance the education of our partner salespeople, helping them develop a better understanding of CPI products. By strengthening their foundational knowledge, they can offer and distribute more suitable plans to end users.

To achieve this goal, we have been conducting CPI Tutor lessons for our partner sales teams. However, due to limited human resources,-our team consists of only four people-it has been challenging to scale these sessions nationwide. Additionally, we work with approximately 70 partners, many of whom have more than tens of branches, resulting in a large number of salespeople to train.

Given these challenges, we came up with the idea of leveraging chatbots to provide remote educational courses. This approach allows us to deliver training more efficiently and ensure broader accessibility for our partners. Additionally, by offering digitalized services like CPI Tutor, we aim to showcase our company digital transformation capabilities. This tool not only enhances training but also serves as a valuable asset in negotiations with our partners, demonstrating our technological strengths and innovation.

Also, this is the first project in BNP Paribas Cardif to utilize Tovie.ai- a company-supported Chat bot platform. This chatbot will provide users with a unique and interactive experience. First, it will educate users using a Data book – a text document explaining different aspects of CPI in Japanese.
Second, it will offer quizzes to reinforce learning.
Third, it will engage users in role-playing exercises, providing a practical speaking experience to enhance their sales communication skills.

Additionally, all relevant documents will be displayed on the screen within the dialogue window for seamless reference. The chatbot leverages basic NLP (Natural Language Processing) to assess whether the role-play responses contain the necessary sales content, ensuring a comprehensive training experience.

What did you find most striking/surprising during this project (perhaps you have an anecdote to tell us)?

Although the first version of our chatbot prototype has limited functionality. In the POC, we found more than around 80% of users considered this solution useful. In next stage, we plan to broaden our product offerings by introducing additional coverage options including product knowledge or insurance claim knowledge. We will also implement a FAQ section to streamline partner inquiries and provide easier access to essential information. These improvements aim to reduce the inquiry from the partner.

Many of our partners and their salespeople have found it valuable for strengthening their CPI knowledge and supporting their daily work. Given this positive feedback, we believe there is great potential to continue improving the CPI Tutor and further align it with our goals.

From an AI perspective, leveraging AI for education is both an exciting and challenging approach. It presents new opportunities that were not possible in the past in the industry. Therefore, we should continue researching and investing in this field to enhance our capabilities and maximize its impact.

What advice would you give to employees who also want to innovate?

Right now, we are in a highly dynamic era filled with opportunities, especially in the field of AI, where progress is advancing at an unprecedented pace. To keep up with these rapid changes, we must stay creative and embrace challenges within the company.

In January and October 2024, the 8th and 9th editions of the International Analytics Manager Academy (AMA) were held, bringing together 36 new BNP Paribas Cardif participants from France, Europe and Latin America, with many profiles.

Founded in 2018, this ambitious and intensive training in Data Sciences is delivered in partnership with École Polytechnique, under the sponsorship of Stanislas Chevalet, Deputy Chief Executive Officer, Transformation & Development, and Michael de Toldi, Chief Analytics Officer. It’s one of the key measures to support BNP Paribas Cardif’s AI (Artificial Intelligence) transformation.

AMA aims to train our changemakers, leaders of today and of tomorrow, to help them spread the AI culture throughout the company and equip them to ask the right questions and make the right decisions. They can thus leverage AI to boost the creation of strategic value for our partners, customers and employees, serve operational efficiency and contribute to risk reduction.

To achieve these goals, AMA brings both a precise and rigorous understanding of AI, by diving into its technical fundamentals with the best experts at Ecole Polytechnique, and how we create value through AI, by exploring BNP Paribas Cardif’s AI ecosystem with our in-house experts.

In total, more than 140 managers, top managers, talents and key actors of our AI ecosystem, have already been trained in all these subjects thanks to this excellence program between BNP Paribas Cardif and Ecole Polytechnique Executive Education.

Congratulations to all participants for their efforts and proactivity and also to all the employees who contributed to these editions by organizing conferences and sharing their expertise and experiences.

The Analytics Manager Academy will be back for a 10th edition!

After entering into exclusive negotiations on August 1st, AXA and BNP Paribas Cardif today announce the signing of the Share Purchase Agreement for AXA Investment Managers (AXA IM).

This signing follows the completion of the information-consultation procedure on strategic issues with the relevant employee representative bodies of both AXA and BNP Paribas groups. 

“This signing marks an important step in the acquisition process of AXA IM and our long-term partnership with AXA. In anticipation of the closing process, all teams are now working to welcome AXA IM’s employees and customers into the BNP Paribas Cardif Group” said Renaud Dumora, Chairman of BNP Paribas Cardif, Deputy COO of BNP Paribas.

As previously communicated, the agreed price for the acquisition and the long-term partnership is €5.1 billion, with the closing expected mid-2025 and an anticipated impact on BNP Paribas Group’s CET1 ratio of 25 bps subject to agreements with the relevant authorities.

• BNP Paribas Cardif is making it easier for people living with HIV to obtain insurance. 
• The insurer continues to facilitate access to insurance coverage, taking into account the latest advances in HIV treatments.
• This initiative is part of a comprehensive approach taken by BNP Paribas Cardif for more than 15 years, embodying its commitment to provide insurance coverage for vulnerable segments of the population under optimal conditions. 

BNP Paribas Cardif, a major player in creditor insurance, has announced that, effective 1 December 2024, its creditor insurance policies sold in France will be accessible to people living with HIV  who are on treatment, without any premium surcharge or exclusions. Eligibility applies for people whose viral load is undetectable when they subscribe the insurance coverage and for loans of up to one million euros. 

To mark World AIDS Day, BNP Paribas Cardif reaffirms its commitment to more inclusive insurance coverage, announcing a major advance that facilitates access to creditor insurance for people living with HIV in France. 

Creditor insurance guarantees repayment of a loan in the case of death, disability, incapacity to work and/or job loss. Strengthening protection for borrowers in France, regardless of their health status, is essential. For more than 15 years BNP Paribas Cardif has demonstrated an active commitment to making insurance more accessible, simpler and easier to understand thanks to products and coverage options that reflect the actual situations of policyholders who suffer from certain pathologies. This approach, which is based on taking the latest medical advances into account, has already led to concrete measures that make it easier to obtain creditor insurance for people who suffer from asthma, Parkinson’s disease, gestational diabetes or tetraplegia, for example. In 2023, this same approach was introduced to benefit people with inflammatory bowel diseases (IBD) such as Crohn’s disease and ulcerative colitis.

In France, some 180,000 people  currently live with HIV. Many of them face a host of hurdles when they try to obtain creditor insurance. To address this situation, BNP Paribas Cardif is announcing a change in its fee policy: effective 1 December 2024, people living with HIV who are on treatment and whose viral load is undetectable at the time they take out the creditor insurance will benefit from fees without premium surcharges or exclusions for loans of up to one million euros . In France in 2021, 93% of people who have been diagnosed with HIV and are treated with antiretroviral therapy, had an undetectable viral load .

This initiative goes beyond the criteria set by the AERAS agreement to further facilitate access to creditor insurance for people living with HIV who receive regular treatment, which in particular prevents transmission of the disease and protects the immune system achieving an undetectable viral load. 
The AREAS agreement, which ensures that people living with HIV can obtain insurance at standard fees, currently includes the following stipulations:

• An undetectable viral load one year after the beginning of treatment; 
• A CD4 count ≥ 500/mm3 and an undetectable viral load in the 12 months prior to the insurance subscription; 
• The duration between the beginning of treatment and the end of the creditor insurance policy may not exceed 35 years;
• A maximum loan coverage term capped at 25 years.

To enable someone living with HIV to pursue their life plans and enjoy broad access to creditor insurance without any premium surcharge or exclusions, BNP Paribas Cardif is simplifying eligibility criteria, retaining only undetectable viral load at the time the insurance policy is subscribed, applicable for loans of up to one million euros. 

Thanks to this initiative, BNP Paribas Cardif continues its mission of making insurance more accessible by proposing simpler and more inclusive solutions that better support its policyholders. 

9 out of 10 people living with HIV who are on treatment have access to creditor insurance with no premium surcharge or exclusions at BNP Paribas Cardif 

•    BNP Paribas Cardif is making it easier for people living with HIV to obtain insurance. 
•    The insurer continues to facilitate access to insurance coverage, taking into account the latest advances in HIV treatments.
•    This initiative is part of a comprehensive approach taken by BNP Paribas Cardif for more than 15 years, embodying its commitment to provide insurance coverage for vulnerable segments of the population under optimal conditions. 

BNP Paribas Cardif, a major player in creditor insurance, has announced that, effective 1 December 2024, its creditor insurance policies sold in France will be accessible to people living with HIV  who are on treatment, without any premium surcharge or exclusions. Eligibility applies for people whose viral load is undetectable when they subscribe the insurance coverage and for loans of up to one million euros. 

To mark World AIDS Day, BNP Paribas Cardif reaffirms its commitment to more inclusive insurance coverage, announcing a major advance that facilitates access to creditor insurance for people living with HIV in France. 

Creditor insurance guarantees repayment of a loan in the case of death, disability, incapacity to work and/or job loss. Strengthening protection for borrowers in France, regardless of their health status, is essential. For more than 15 years BNP Paribas Cardif has demonstrated an active commitment to making insurance more accessible, simpler and easier to understand thanks to products and coverage options that reflect the actual situations of policyholders who suffer from certain pathologies. This approach, which is based on taking the latest medical advances into account, has already led to concrete measures that make it easier to obtain creditor insurance for people who suffer from asthma, Parkinson’s disease, gestational diabetes or tetraplegia, for example. In 2023, this same approach was introduced to benefit people with inflammatory bowel diseases (IBD) such as Crohn’s disease and ulcerative colitis.

In France, some 180,000 people  currently live with HIV. Many of them face a host of hurdles when they try to obtain creditor insurance. To address this situation, BNP Paribas Cardif is announcing a change in its fee policy: effective 1 December 2024, people living with HIV who are on treatment and whose viral load is undetectable at the time they take out the creditor insurance will benefit from fees without premium surcharges or exclusions for loans of up to one million euros . In France in 2021, 93% of people who have been diagnosed with HIV and are treated with antiretroviral therapy, had an undetectable viral load .

This initiative goes beyond the criteria set by the AERAS agreement to further facilitate access to creditor insurance for people living with HIV who receive regular treatment, which in particular prevents transmission of the disease and protects the immune system achieving an undetectable viral load. 
The AREAS agreement, which ensures that people living with HIV can obtain insurance at standard fees, currently includes the following stipulations:

–    An undetectable viral load one year after the beginning of treatment; 
–    A CD4 count ≥ 500/mm3 and an undetectable viral load in the 12 months prior to the insurance subscription; 
–    The duration between the beginning of treatment and the end of the creditor insurance policy may not exceed 35 years;
–    A maximum loan coverage term capped at 25 years.

To enable someone living with HIV to pursue their life plans and enjoy broad access to creditor insurance without any premium surcharge or exclusions, BNP Paribas Cardif is simplifying eligibility criteria, retaining only undetectable viral load at the time the insurance policy is subscribed, applicable for loans of up to one million euros. 

Thanks to this initiative, BNP Paribas Cardif continues its mission of making insurance more accessible by proposing simpler and more inclusive solutions that better support its policyholders. 

The Innovation Ambassadors program, counting 84 innovative projects submitted from 24 countries worldwide in 2024, shows that innovation can be found everywhere at BNP Paribas Cardif! 
Learn more about how BNP Paribas Cardif in Brazil has cracked into a new CPI market, offering affordable credit protection for elderly customers who want to carry out their projects, and ultimately making insurance more accessible.

Introduce yourself briefly: country, division, main tasks, personal interests outside the company (e.g., leisure and hobbies)

I’m Luciano Benicio, Commercial Director for Banks at BNP Paribas Cardif in Brazil. My responsibility is to win new partnerships in this sector and develop existing ones, like BRB (Regional Bank of Brasilia) and digital banks such Neon and PagBank. 

Outside of BNP Paribas Cardif I practice running and like all Brazilians, I´m passionate about football, and follow Flamengo, the biggest and most famous team in Brazil.. I also like to read and study topics related to economics, demographics and behavioral finance. Finally, I really like to watch movies and go to the beach with my family.

Tell us about your project: its main focus, what is is about, how it came about, and what it will bring to BNP Paribas Cardif. 

Well, the initiative is basically the increase of the age limit for CPI from 70 years old to 80 years old in BRB (Regional Bank of Brasilia).  Iin Brazil it´s really new and innovative.
Since the beginning of the operation in 2023, we have been discussing opportunities beyond what was already planned in the Business Plan. One of the opportunities identified was when they showed us a relevant part of their credits were given to the clients 70+, which were not protected by the previous insurer. 

We very quickly evaluated the opportunity, including using fresh information from our new demographic census (2022), where the aging nature of our population is made perfectly clear.
Besides, we negotiated with BRB that we would just approve the product with less commission, considering the inevitable raise of client value. So, for this product, we reduced commission at the same rate we were expecting the client value increase.

We had a lot of benefits: GWP increase; on top of what was planned on the BP. Moreover, the product is a perfect example of our culture, based on making insurance more accessible and with higher Client Value. Finally, we´ve just started to spread this initiative to other partners. 

What did you find most striking/surprising during this project (perhaps you have an anecdote to tell us)?

I would like to underline the importance of diving into the partner’s business—this case was a great example. BNP Paribas Cardif is in São Paulo, but BRB’s headquarters is in our capital Brasília (1000 km away). In 2023, I actually spent more days inside the BRB office than in São Paulo!

I’m always visiting branches and talking to managers, holding meetings with teams from different areas and looking for opportunities to improve and grow the business. In one of these meetings with the lending team, they made a comment about the volume of loans for people 70+ and that they were made without CPI. 

They brought up this point with little hope that Cardif would take up the challenge of protecting these operations. However, I brought the opportunity to Cardif and in less than 90 days the product was implemented. 

The bank was impressed with Cardif’s agility, and this is a clear case that shows how proximity and investigation always generates new opportunities.

What advice would you give to employees who also want to innovate? 

Innovation requires courage, resilience, a good communication strategy and strong arguments to convince others. That’s why we must be even deeper in the analysis of facts and data to build an innovative solution. 

That´s why I really like to ask questions to data. With well-structured questions, data takes great pleasure in bringing us good answers. After all, it is questions that move the world and transform it continuously.

Finally, this answer reminds me of two of my favorite books that exemplify the way I think about Innovation that could inspire our community: Originals – How Non-Conformists Move the Rooms (Adam Grant) and Fact Fullness – Ten Reason We´re Wrong About the World (Hans Rosling)

For more than 10 years, BNP Paribas Cardif has been using Artificial Intelligence to improve the quality of its services, meet the clients’ needs for immediacy and make insurance more accessible. 

Michael de Toldi, Chief Analytics Officer, and Sandrine Aymes, Analytics Manager at BNP Paribas Cardif, share their expertise on AI in insurance.

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