Tech & innovation
Reinventing insurance by capitalising on tech and innovation.
We relied on technology and on our partners’ strategic alliances to design innovative tools to optimise our customers’ journey and satisfaction.
AI and Data to optimise the customer journey
BNP Paribas Cardif simplifies claims management through automation by shortening its processing times and thus offering a better and faster service to its customers and partners. Our goal: to go further to continuously improve our processes and bring more value to our partners.
Judith Will, Corporate Analytics Manager, introduces us to automation and explains how we implement it to improve customer journeys.
Artificial intelligence
Artificial Intelligence has become a key lever in the insurance sector, BNP Paribas Cardif offers solutions based on this constantly evolving technology thanks to its expertise. A key lever that allows us to develop our offer and continually adapt to the needs of our customers and partners with services and products that are ever more adapted and in line with the market.
IA : what impact for insurance and its clients?
For more than 10 years, our teams have been using AI to improve the quality of services, meet customers’ needs for immediacy and make insurance more accessible.
Michael de Toldi, Chief Analytics Officer, and Sandrine Aymes, Analytics Manager, share their expertise on AI in insurance.
Innovation at the heart of our activity

Innovation Ambassadors
Each year, BNP Paribas Cardif’s Innovation team identifies projects that are ready to be revealed to the general public, that are transformative for the company and innovative on the market.
The objective of the initiative is to reward exceptional projects and teams around the world, to spread the culture of innovation and to boost the efficiency of our company through the promotion of talents, projects or concepts.
Start-up portraits
C.Entrepreneurs and C.Development, BNP Paribas Cardif’s dedicated investment funds managed by Cathay Innovation, invest in early-stage start-ups working on technologies or services related to the insurance of tomorrow, its distribution and accessibility in all the countries where BNP Paribas Cardif operates, or in the countries where BNP Paribas Cardif wishes to establish.
VivaTech
By participating every year to Viva Technology, one of the largest European events dedicated to technology and innovation, BNP Paribas Cardif demonstrates its commitment to innovation. Each edition allows us to remain at the forefront of technology, at the heart of current transformations in various sectors, including insurance.