news - Corporate
Skip to Content

BNP Paribas Cardif Survey Protecting oneself to achieve future plans thanks to insurance

11 October 2019


BNP Paribas Cardif presents results of a survey of 26,000 people in 26 countries on 3 continents conducted with Ipsos



·         Concerns are primarily financial and social.

·         A predominant feeling of confidence looking ahead to 2025.

·         People play an active role in their future, with ambitious and multiple aspirations and concrete projects.

·         People also concerned about unforeseen life events, both financial and physical.

·         Insurance figures at the heart of expectations regarding protection and looking ahead to the future.

·         Creditor insurance and loans secure and facilitate projects.   

·         4 fundamental challenges for the insurer: maintain human contact, strengthen recognition of distribution partners as insurance providers, reconcile individual and collective benefits, support policyholders beyond compensation.


BNP Paribas Cardif has released the results of a survey of 26,000 people in 26 countries on 3 continents (Europe, Latin America and Asia) designed to assess the need for personal insurance coverage, and analyze changes in behaviours as well as peoples’ expectations towards insurance[1]. The online survey, which includes questions from a 2008 survey, was conducted with experts from the Ipsos opinion research company.


In 2019, people are mainly concerned with financial and social issues 

The concerns expressed by people surveyed in different countries are mainly linked to financial and social issues: pension financing (only 39% of respondents feel their situation is comfortable), social protection (43%), care for the elderly (46%), and purchasing power (47%), are the main individual and collective concerns.

The French are especially pessimistic compared with the European average in their assessment of the general economic situation (34% positive assessment compared with 53% in Europe), growth in purchasing power (23% vs. 46% in Europe), and pension financing (31% vs. 37% in Europe).

On the other hand, positive individual and collective perceptions dominate regarding housing (71 %), personal protection (nearly 65%), health and quality of health care (nearly 64%).


Multiple aspirations and plans for 2025 

Nearly 75% of respondents globally say they are confident in their personal future. However, there are significant differences between certain regions. Confidence in Asia was both highest (96% in China and India), and lowest, since only 48% of Japanese respondents expressed confidence in the future.

The French are less optimistic than the European and global average: 66% say they are confident, compared with 71% and 74%, respectively.

Asked to share photos or open ended answers, respondents expressed a multitude of ambitious aspirations for 2025. These plans ranged from dream jobs/financial stability, travel, a pleasant home, and an ideal family life, to happiness or purchasing a car. There were also very concrete responses regarding plans. Topping the list were holidays and material needs (purchase of household equipment, home renovation, purchasing a car or purchasing property), followed by education plans (for self or children, cited by nearly 53%) and entrepreneurial projects (nearly 50% globally and 75% among Latin Americans). People are thus more confident when they are actively involved in shaping their future.

Respondents are nevertheless concerned regarding life events: financial risks (financial loss or loss of income were cited by 72%), take precedence over physical risks (serious illness: 70%). This is a new development compared with the 2008 results, in which financial risk did not figure among the top three concerns.


Insurance for protection and to look to the future with confidence 

In this context, insurance is completely aligned with respondents’ expectations. To start with, insurance lets people protect themselves against unforeseen life events. Even though more than 60% of respondents (especially in Asia: 72%) feel well protected, nearly 67% (also especially in Asia: 83%) plan to subscribe insurance to protect against life events (financial loss, death, accidents, disability, illness, family event, theft, assault, etc.). 69% of the French feel better protected than the global average (61%) and the European average (64%). The French are also among those with the most insurance cover, although levels of cover are unequal: car theft and damage (61% vs. 36% globally), accidents (56% vs. 41% globally) and hospitalization (53% vs. 35% globally).

Insurance lets people look ahead to the future. Beyond savings and disposable income (58%), people want to know that their families and property will be protected thanks to insurance (28%), and 23% envisage taking out a loan to realize their projects.

Insurance will therefore play a pivotal role in the years ahead since it figures at the heart of major plans made by individuals and the means they intend to use to realize their projects. The feeling of security provided by insurance is therefore an important lever that allows people to take action and look to the future with confidence.


Creditor insurance and loans to secure and facilitate personal plans 

Credit is used to fund major projects: 51% of respondents have taken out a loan for a property acquisition and 72% expect to either take out a loan (or second loan) to purchase property, a car (56%) or to create a business (55%).

However, a loan can be a source of concerns: 69% of respondents believe that a serious illness could lead to an inability to repay a mortgage. 67% cite inability to work, disability and accidents, while job loss and death are cited by 66% and 64% of respondents, respectively. These concerns seem well-founded since 36% of respondents say they have previously encountered difficulties in repaying a loan (all categories of events included). This proportion shows significant growth: in 2008 only 22% of respondents said they had had problems repaying a loan.

In 2019, loan repayment protection is thus a more important issue than it was a decade ago.

In France, 62% of respondents (vs. 51% in Europe and globally) have previously taken out a mortgage. While purchasing property (76%) or a car (62%) are the two main projects for which people in France plan to use a loan, renovation work ranks third (53%).

Starting a business is fourth, with 42% of respondents (vs. 45% in Europe and 55% globally). Since they are well-assured, thanks in particular to loan repayment insurance, only 19% of the French have had problems meeting their monthly repayments (compared with 26% of Europeans surveyed).

What’s more, nearly two-thirds of respondents (65%) worldwide are aware of the availability of creditor insurance. They subscribe this insurance especially when they purchase property (42%) and cars (36%). The global respondents cite numerous advantages of creditor insurance: it protects their property (80%), their family (79%), it reassures them and provides peace of mind (77%), and facilitates the achievement of projects (74%). Creditor insurance also makes people want to achieve their projects (71%). In Latin America and Asia, percentages are significantly higher than the global average (+5 points for property protection and +6 points for family protection). Creditor insurance is above all perceived as a means to achieve plans by nearly 60% of respondents (compared with 41% in 2008). The trend is even stronger in Latin America (56% in 2019 vs. 36% in 2008). In France, creditor insurance is perceived as a means to achieve plans by 55% of respondents (compared with 64% at the European level).


Insurers are recognized as legitimate partners to support projects, but face numerous challenges 

  • Maintain human contact: With the digital transformation, the primary challenge for insurers is to forge closer personal contact. The study shows that the insurance advisor is the contact of choice for 58% of respondents seeking information. What’s more, 72% of those surveyed say they would prefer a physical sales location to subscribe insurance. These channels must be supported by digital resources (websites, comparison tools, mobile apps, etc.) that facilitate the client journey.
  • Strengthen recognition of distribution partners as insurance providers: 30% of respondents cite banks as the primary source for subscribing insurance products (ranked second, behind insurance companies), while 26% go to their bank when they want information (ranked 5th). The other insurance subscription channels (distribution partners from the automobile, telecoms, retail and other sectors) are currently not as well-known (cited by just 6 to 7% of respondents). BNP Paribas Cardif thus has a role to play to support the development of partners’ insurance expertise, as well as their recognition among the general public.
  • Reconcile individual and collective benefits: insurers must find the right balance between:
    • the individual benefits of insurance with a refund of insurance premiums if no claims have been filed at maturity is ranked no. 1 among the criteria of an ideal insurance policy (39% of respondents), followed by personalization (36%), simplification (34%) and clarification (31%) of offers.
    • the collective benefits of insurance, about which respondents are more divided. The principle of solidarity is an essential criteria for just 13% of respondents. On the other hand, nearly a third agree that insurance should be accessible to the largest possible number of people “even the most vulnerable”.
  • Support policyholders: Beyond claims processing (disability, immobilization, death, etc.), insurers must be able to offer additional services to policyholders to support them at all important stages of their lives. For example, if they had to stop working to care for a family member in the event of disability, 54% of respondents believe that it is indispensable to benefit from insurance cover that provides monthly payments, as well as aid to return to employment (advice, training, etc.: 40%) or psychological support (38%). In the event of immobilization, they feel it is essential to benefit from mobility support (47%), care for elderly relatives (43%), family assistance (38%) and medical tele-assistance services (35%). Lastly, in the event of death, they expect assistance with funeral arrangements (43%), repatriation of the body (47%) and transportation of a family member to the place of death (37%).


“Alongside our 500 partners in 35 countries, we are continually striving to improve our insurance offers around the world. To better meet the expectations of our clients we want to better understand and analyze their behaviour, as well as the ways they purchase insurance. By enriching our protection insurance and savings offers as well as our services and by making insurance accessible to the largest possible number of people, BNP Paribas Cardif is meeting the challenges identified by this study. We have pursued this approach for many years and we will continue to drive progress in the future,” stated Renaud Dumora, Chief Executive Officer of BNP Paribas Cardif.

Brice Teinturier, Deputy Managing Director of Ipsos France, added: “A billion people around the world today use their mobile phone as the sole means of accessing the Web and have a tablet. In 2020, 80% of adults will have a smartphone. This is why we used a 100% online methodology for this survey, which covers nearly 60% of the global population in this representative segment. Respondents were able to complete the survey from a computer, tablet or smartphone. They could also dictate answers and upload photos they felt were meaningful.”


[1] Methodology: The survey was conducted from April 3-29 2019. A representative sample of individuals age 18 or older responsible for decisions in the household concerning financial products and services (banking and insurance). Age limits differed by country: 65 in Europe (except Turkey : 50), 59 in Latin America (except Peru: 55), 55 in Asia (except China: 50). 26,000 interviews conducted (1,000 interviews/country). Quotas applied to ensure representative sample in each country by age, gender and region. Specific quotas in Russia (questions in certain cities). Online survey of Ipsos panel. Device agnostic questionnaire lasting an average of 20 minutes (variable according to country: approx. 30 minutes in Latin America). Questionnaire could be completed online (via computer, tablet or smartphone), with direct dictation of answers to open questions and optional photo upload. Data processed against 3 criteria: gender, age and region. Results analyzed globally, by geographic region and then by country.


Download the press release


Download the survey : "Protect and project oneself with insurance"

Can investments be both profitable and sustainable?

01 October 2019


Socially responsible investments in France has soared with an 11%* increase from 2017 to 2018! At a time when the future of our society is faced with major challenges, this new approach of finance raises a key question: can investments combine performance objectives with sustainable development principles? Here is a look at some answers.

Socially responsible investment (SRI) consists of taking non-financial evaluation criteria into account when deciding on investments. “We also call them the ESG criteria: E for environmental, S for social and G for governance. In practice, we look at the impact a company has on its environment, its social practices, particularly regarding employees, how it treats and communicates with shareholders...” said Olivier Héreil, Deputy Chief Executive Officer of Asset management at BNP Paribas Cardif.


France the chosen land of SRI

The approach was created about thirty years ago mainly by religious congregations seeking to align their investments with their beliefs (for example, refusing to invest in companies that manufacture weapons or alcohol). With the surge in concerns linked to sustainable development, the movement grew to become a general trend in asset management. At the end of 2017, SRI represented nearly 5,000 billion euros in global assets, of which over 1,000 billion came from the French market alone **. “Our country was a historic breeding ground for these types of investments, especially with the heavy involvement of social partners and public institutions that drove the market forward. As a result, France was at the forefront in this area and is very active at the European level, whereas SRI remains a niche market in the United States and is just emerging in Asia,” said Antoine de Salins, Associate Director of I-Care & Consult, that supports public and private organisations in achieving their environmental transition.

Diverse approaches

SRI takes various forms. Managers can choose to exclude some companies from their asset portfolios, such as those that produce electricity from coal and thus contribute to the acceleration of global warming. They can also invest in the most advanced companies according to ESG criteria. This “best in class” approach culminates when we include in portfolios companies that are given the highest scores by non-financial agencies and that also innovate to find solutions to sustainable development issues. Lastly, there is the thematic approach. These are funds focused on topics linked to environmental protection and social issues, such as producing green energy, fighting poverty and promoting fair trade.


A virtuous loop

In all cases, SRI creates a “virtuous loop”. “It brings financial assistance to companies committed to addressing major issues that affect society as a whole. They can therefore mobilise greater means and resources to develop their activities and, consequently, their positive social impacts. Investors, for their part, give meaning to their investments, which they are more and more interested in doing,” said Olivier Héreil. Of course, the offer is still fairly recent and very diversified, which may hinder market growth due to the difficulty in understanding it (in a 2018 IFOP survey, only 8% of respondents said they knew what SRI was, as opposed to 22% who knew about participatory financing).  However, two developments should help to clear this obstacle. Firstly, efforts can be made in training and communicating with distribution networks to help them commercialize the proposed solutions. Secondly, labels are increasingly numerous and rigorous. In France, two of these exist: the SRI and CET (Climate and Energy Transition) labels. Launched in 2016 with support of public authorities, they aim at offering greater visibility of SRI products to savers. They guarantee that their management addresses strict specifications, which call especially for clear and transparent information.

Less risk, same performance

If SRI is winning people over, it is not because it is ethical but because it is both ethical and profitable. Risk reduction is its major asset. “A company is not only about financial statements: it is also a human community. If we stick solely to financial criteria to evaluate its quality, we are in for some unpleasant surprises. Not paying attention to governance quality, for example, can be costly to the investor”, said Antoine de Salins. Moreover, most of the academic research on the topic over the last few years has led to the same conclusion: SRI does not reduce performance but can even out-perform traditional investments on the long-term and reduce risks. 


Insurers the key market players

Insurance companies play a key role in the development of SRI. They are actually long-term institutional investors. Yet, as Olivier Héreil recalls, “SRI brings its value over time.” That’s why life insurance is one of the best-suited financial products for this type of investment. “What’s more, insurers are now being pressed to develop responsible finance by central banks and financial regulators who have entered the game with a heavy hand.” In France, the public authorities are also inciting insurers. Following the law on energy transition in 2015 inviting insurers to include ESG criteria in their investments, the PACTE law, adopted in April 2019, requires that they propose a product with SRI labelled fund in their contracts from the year 2020.

BNP Paribas Cardif a responsible insurer

This promising context should strengthen BNP Paribas Cardif’s historic involvement for the SRI. Such involvement is closely linked to the company’s mission to make insurance accessible to the largest possible number of people while being useful to society. It is based on one conviction, summarised by Olivier Héreil: “As an institutional investor, we have the dual responsibility of managing our policyholders’ savings by combining financial performance with a positive impact on society.” The company has been working towards this for the past ten years by deploying a global approach. It selects all of its investments by integrating ESG criteria. Since 2015, it has also financed over a dozen projects on renewable energy development through the Tera Neva green bond, and has invested in a real estate project in 2017 aimed at creating emergency accommodations for people in highly precarious situations.


Saving by being useful

At the same time, BNP Paribas Cardif gives its customers the opportunity to invest directly in SRI products, via unit-linked in particular. The company was even a pioneer in this area with the launch in 2008 of its first socially and environmentally themed funds eligible in life insurance contracts. Its range has since become much broader. Currently, in the BNP Paribas Aqua fund for example, clients contribute to strengthen access to good quality water by financing supply, treatment and sanitation facilities. With the Sycomore Happy@Work fund, they invest in European companies that are particularly careful about managing their human resources. “There are now rankings of companies considered to be great places to work and we realise that there is a link between happy employees and a company’s performance” said Olivier Héreil. This is added proof, if any were needed, that sustainability and profitability go hand in hand.


* Source: Novethic

** Source: the French Asset Management Association

Interview croisée : Comment le covoiturage favorise les rencontres entre collaborateurs de différentes entreprises ?

17 September 2019


Afin de proposer une nouvelle solution de transport à tous ses collaborateurs, BNP Paribas Cardif a mis en place depuis 2018, un partenariat avec Klaxit, spécialiste du covoiturage en entreprise. Avec plus de 500 inscriptions, le covoiturage se développe et se fait également entre différentes entreprises. C’est le cas de Melissa Corinthe, Responsable fidélisation client TPE chez Sodexo Pass France et Pascale Desfontaines, Responsable fabrication au service Communication France de BNP Paribas Cardif, qui partagent ensemble leurs trajets. Elles reviennent sur les avantages du covoiturage au quotidien.



Avant cela, quels étaient vos a priori sur le covoiturage ?


Mélissa : Mes seuls a priori concernaient les personnes que j'allais transporter. Je me demandais comment ça allait se passer, surtout que je suis une femme et que je ne conduisais que des hommes dans ma voiture. D'ordinaire, je ne suis pas timide, mais là, j'avoue qu'au début je suis un peu restée sur mes gardes.


Pascale : Je n’avais jamais fait de covoiturage. Je trouve que la voiture est un espace cocooning qui offre une certaine liberté. Je ne voulais pas me retrouver tous les matins dans une voiture avec une personne que je ne connaissais pas et me sentir obligée de discuter de sujets qui ne m'intéressent pas forcément. Je pensais que cela serait contraignant et je préférais ne pas covoiturer !


Comment s'est passée votre première expérience avec Klaxit ?


Mélissa : J'ai cherché des gens qui pouvaient m'emmener, mais finalement je n'ai pas trouvé de conducteurs à côté de chez moi. Je me suis donc proposée en tant que conductrice. Mon premier covoitureur habitait à Joinville, sur mon chemin, et on pouvait faire les trajets du matin et du soir ensemble. C'était aussi sa première fois en covoiturage et ça s'est bien passé toute la semaine. Il était très gentil et nous avons discuté de choses très diverses. Par la suite, j'ai eu une autre bonne expérience avec un deuxième covoitureur.


Pascale : Je suis revenue de vacances mi-juillet. Je savais que le tramway était en travaux pour une durée d’un mois. Comment aller au travail sans le tramway ? j’ai tout de suite pensé au covoiturage Klaxit. Le dimanche soir, la veille de ma reprise, j'ai lancé l’application Klaxit sur mon téléphone et  j'ai immédiatement trouvé pour le lendemain matin un covoitureur conducteur, qui passait juste devant chez moi. C'était inespéré ! Évidemment, il a fallu faire les présentations. Nous nous sommes aperçu que nous travaillions dans le même groupe BNP Paribas et le feeling est bien passé. Il m'a ainsi expliqué son métier chez Arval, société spécialisée dans la location de véhicules et moi, le mien à la communication chez BNP Paribas Cardif.


Cela a-t-il levé vos craintes sur le covoiturage ?


Mélissa : Oui. Nous avons beaucoup discuté et partagé avec les covoitureurs. Au fil des trajets, nous avons bien sympathisé. Le premier, qui était aussi DJ, m'a fait découvrir des musiques et le second m'a donné des jeux vidéo pour mon fils. Ce sont des choses que l'on aurait pu faire entre collègues de travail.

J'ai tellement apprécié ces moments qu'après cette première expérience en covoiturage, je suis partie en vacances et j'ai pris un covoitureur. Si je devais aller travailler en voiture, je crois que je prendrais quelqu'un tous les jours.


Pascale : Oui, car finalement, ce n'est pas aussi contraignant que ce que je redoutais. Dans la voiture, il n'y a pas d'obligation : certains jours nous discutons, à d’autres moments, nous écoutons la radio et, parfois, nous sommes dans nos pensées. C'est plus agréable que ce que je pensais. On se laisse un peu porter le temps du trajet et cela me permet de découvrir des endroits de la banlieue parisienne que je ne connais pas.


Si vous deviez lister les avantages que cela a représenté pour vous, que diriez-vous ?


Mélissa : Il y a bien évidemment un impact au niveau écologique, puisqu'on pollue moins. Et puis, s'il y a moins de voitures sur les routes, il y a moins de bouchons, donc moins de stress aussi. Même si on ne le fait pas forcément pour l'argent, cela représente un avantage financier et il faut bien avouer que les quelques euros gagnés lors du covoiturage sont appréciés au moment de faire le plein de la voiture. Et puis, au niveau humain, ça change du quotidien, ça nous ouvre aux autres.


Pascale : C'est un véritable gain de temps. Je ne fais plus des trajets d’une heure, avec des changements entre le tram, le train, etc. Mon covoitureur me récupère devant mon domicile pour m'amener quasiment sur mon lieu de travail en 30 minutes seulement. Du coup, je suis moins fatiguée. En plus, je n'ai pas à supporter la foule, le bruit et, lorsqu'il fait très chaud, je profite même de la climatisation dans la voiture.


L'aspect humain revient souvent dans vos réponses. Vos trajets avec Klaxit ont l'air de vous avoir permis de faire des rencontres intéressantes...


Mélissa : C'est vrai que dans les transports en commun, on voit plein de gens qui vont travailler au même endroit que nous et on ne se parle pas forcément. En voiture, c'est plus facile de nouer des liens, car nous sommes tous dans le même petit espace et nous pouvons plus facilement discuter. J'ai ainsi pu découvrir les activités de mes covoitureurs qui travaillaient chez BNP Paribas Cardif ou dans une association à la défense.


Pascale : Au départ, je pensais que Klaxit était réservé aux collaborateurs du groupe BNP Paribas, mais pas du tout, et j’ai covoituré avec des personnes travaillant chez Vinci et Arval. Cela m'a permis de connaître leur travail. Au départ, nous avons surtout parlé de nos métiers, mais au fur et à mesure des trajets, nous nous sommes mis à aborder des sujets plus personnels. Et finalement, une des personnes de Vinci m'a proposé de participer à un apéritif à la rentrée. Nous sommes à Nanterre, tous dans le même quartier, nous aurions très bien pu nous rencontrer dans le RER et faire le chemin ensemble, mais c'est le covoiturage qui a rendu ces rencontres possibles.

BNP Paribas Cardif introduces Cardif Libertés Emprunteur, a mortgage insurance available to the largest possible number of people

17 September 2019


The world leader in creditor insurance[1], BNP Paribas Cardif has innovated and expanded its offering with a new mortgage insurance policy available to the largest possible number of people. Cardif Libertés Emprunteur is flexible, easy to subscribe and also available to vulnerable borrowers, allowing them to serenely pursue property acquisition plans.


A simple, flexible product offering insurance cover tailored to client needs 

Mortgage insurance guarantees repayment of a loan in the event of death, disability, work disability and/or loss of employment. If the borrower suffers one of these adverse events the insurer repays the outstanding loan amount, either completely or partially, depending on the terms of the cover subscribed.

Cardif Libertés Emprunteur allows policyholders to adjust the cover of their contract to their specific situation and needs:

-      Policyholders are free to choose the cover matched to their profile, their needs and the requirements of the bank providing the mortgage.

-      They can choose between paying a fixed or variable insurance fee each month to add protection, since fixed-rate fees are one of the new options included in this mortgage insurance offer. 


A more fluid digital subscription experience for clients 

Subscription of mortgage insurance is generally done towards the end of the property acquisition process. It is therefore important that taking out this insurance be as simple and rapid as possible to enable people to finalize the acquisition of their property with complete serenity.

The Cardif Libertés Emprunteur Passport enables clients to anticipate their mortgage insurance even before they find a property or obtain a bank loan. The insurance proposal is now valid for 12 months, compared with 4 months previously.

The insurance subscription process is facilitated because it is 100% digital. Future clients simply provide their health data online with complete confidentiality, and finalize their subscription using an electronic signature. In addition, policyholders under the age of 46 who take out a loan up to the new ceiling of 600,000 euros[2] are, depending on their health, simply asked to complete a basic health questionnaire online.

This streamlined digital pathway is designed to enable 90% of clients who choose Cardif Libertés Emprunteur to receive an immediate decision online.


Facilitating access to insurance 

Within the framework of its Corporate Social Responsibility (CSR) policy, BNP Paribas Cardif is committed to increasing the positive impact of its products and services, in particular by making insurance available to the largest possible number of people. 

Ten years ago, BNP Paribas Cardif became one of the first insurers in France to facilitate the terms and conditions for obtaining creditor insurance for people suffering from certain pathologies such as asthma, paraplegia or coronary diseases. Taking into account medical advances and improved treatment strategies over the years, BNP Paribas Cardif proposes insurance cover and rate structures that are better adapted to the actual situations of people who suffer from these pathologies.

Cardif Libertés Emprunteur is now offering insurance cover and adjusted rate scales for four additional pathologies:

-      Parkinson’s disease[3],

-      obesity[4],

-      gestational diabetes[5],

-      psychological problems related to a traumatic event (aggression, separation or divorce, spousal violence, terrorist attack, etc.).


By proposing insurance terms that are better aligned with the actual situation of clients affected by these pathologies, BNP Paribas Cardif makes it easier for them to become homeowners and realize their plans.


The Cardif Libertés Emprunteur is marketed by brokers, financial advisors and on the website.

Download the press release

[1] Source: Finaccord - 2018

[2] Total amount covered by Cardif for one or more properties for the same policyholder

[3] Parkinson’s disease is the second most prevalent neurodegenerative disease in France. Each year 8,000 new cases are diagnosed in France (INSERM/2015). 200,000 people suffer from this pathology in France (source: French Health Ministry / 2015).

[4] 10 million people suffer from obesity in France (AMELI / 2015)

[5] Gestational diabetes affects one out of ten pregnant women in France (CEED Center for Diabetes Studies / 2012)

13th annual market survey of French financial advisors and their clients

12 September 2019

Financial advisors ready to help clients take advantage of opportunities introduced by changes in French legislation 


BNP Paribas Cardif has published the results of its 13th annual market survey of French financial advisors and their clients[i]. Conducted in France with KANTAR, one of the world’s leading market research agencies, the 2019 survey by BNP Paribas Cardif focuses on the expectations of financial advisors and their clients following the adoption of France’s “PACTE” law on Business Growth and Transformation[ii]


Financial advisors believe that pension savings reforms included in the PACTE legislation will create growth opportunities 

70% of the financial advisors view the PACTE law as a business development opportunity, confident that it will generate client contacts and energize their pension savings activity. 

This perception is accentuated by the significant need for support manifested by clients, who generally have a limited understanding of the measures in the law. Only 10% of the financial advisors’ clients say they are familiar with the main measures in the law. This creates substantial demand for support, since four out of ten clients intend to contact their financial advisor to obtain information and advice regarding this issue. Nine percent of them have already discussed the PACTE law with their financial advisor. Furthermore, 59% of the clients cite tax issues at the top of the list of subjects about which they expect advice from their financial advisor. Pension savings is another priority issue, cited by 31% of the clients, who are counting on their financial advisor to provide them with information.

Financial advisors anticipate changes in the savings behaviour of their clients due to the measures in the PACTE law. Some 54% of them believe the law will have a positive impact on inflows. Over 30% of clients could be motivated to change their savings habits due to the PACTE law: 19% say they are thinking about opening a pension savings plan and 13% say they are considering increasing their contributions to existing plans. The measure cited by clients and prospects as creating the strongest incentives is the possibility of choosing between different exit options at retirement, either an annuity or capital withdrawals with attractive tax benefits. 

These expected shifts in savings behaviour can be attributed to changes anticipated last year following the introduction of France’s new real estate wealth tax (Impôt sur la Fortune Immobilière – IFI). Eighteen months after its introduction, the real estate wealth tax has had a significant impact on decisions to choose either investments in property or financial assets. Over a quarter of financial advisors’ clients have either changed their investment choices or have invested more in financial assets than in property. The impact of this measure is even more marked for higher net worth clients. Forty-two percent of clients with assets in excess of 500,000 euros opted for financial investments rather than property, and 32% of them changed their investment choices.

In this favourable context, 82% of financial advisors are confident in the development outlook for their business. This confidence is reinforced by the fact that their recognition has risen significantly - from 55% in 2018 to 68% in 2019 – and their image capital is trending positively: 33% of their clients have a very good image of financial advisors, compared with 24% in 2018.


Growing importance of Socially Responsible Investing (SRI) 

Socially responsible investing is gaining traction in France and offers very significant growth potential[iii]. Awareness of socially responsible investing has increased as well.[iv] In addition to still decisive criteria such as security and yield, over a quarter of financial advisors’ clients consider socially responsible investing as a primary factor when they invest in life insurance vehicles.

However, financial advisors seem to underestimate the importance of the SRI facet of investment choices. Over half of their clients and prospects think that the socially responsible aspect of funds is important, while SRI is viewed as important by only 35% of the financial advisors. SRI has become a criteria that should not be overlooked and has the potential for creating differentiation. In fact, 40% of the financial advisors already offer one or more SRI funds and 27% plan to add SRI investments to their range.


Financial advisors and their clients now make extensive use of digital resources 

Financial advisors already call on digital solutions extensively for various aspects of their business. On average they use four digital solutions: 84% of them use online subscription tools, 71% employ digital resources for their advisory services, and 68% resort to aggregators. Although usage is increasing, fewer advisors resort to policy comparison tools (40%). The level of satisfaction among the advisors regarding the digital solutions available to them has increased to 69% from 56% in 2018.

Financial advisors still underestimate the appetite of their clients for digital solutions. They estimate that about half their clients are ready to execute all-digital transactions, whereas the survey results show that 61% of their clients are favourable to all-digital channels. 

“Financial advisors are clearly ready to take advantage of the opportunities created by France’s recently introduced PACTE legislation. They recognize that their clients need their support and have positioned themselves as essential partners able to provide advice and guide changes to their clients’ investment strategies. The financial advisors definitely enjoy solid assets, notably a marked increase in both recognition and image capital during the year. To ensure long-term impact, however, they also need to go further and not underestimate either the digital maturity of their clients or their interest in meaningful investment solutions. These are both fundamental issues that the financial advisors are progressively integrating,” says Pascal Perrier, Director of Financial Advisor Networks – Brokers & Digital Business, BNP Paribas Cardif France.

Download the press release

[i] : Methodology: telephone survey conducted by KANTAR between 13 May and 31 May 2019 covering:

-          a representative sample group of 303 financial advisors (sample group validated as representative using quotas on size of business and region)

-          a sample group of 501 clients and prospects of financial advisors with financial assets of 75,000 euros or more (sample group validated as representative using quotas for gender, age, region and personal savings assets).

[ii] PACTE : Plan d'Action pour la Croissance et la Transformation des Entreprises – Action Plan for Business Growth and Transformation

[iii] Study by BNP Paribas Asset Management / Kantar TNS conducted in December 2018 

[iv] In 2018, 56% of people in France with assets of over €50,000 knew what socially responsible investing was, compared with 47% in 2017 (Study by BNP Paribas Asset Management / Kantar TNS conducted in December 2018 )

Bancassurance : BNP Paribas Cardif and Scotiabank announce Strategic Alliance in Latin America to protect approximately 9 million customers

25 July 2019


BNP Paribas Cardif, the insurance unit of BNP Paribas, and Scotiabank, Canada's international bank and a leading financial services provider in the Americas, announce that they have entered into a long-term bancassurance strategic alliance in Latin America.

The 15-year strategic alliance between BNP Paribas Cardif and Scotiabank involves the development of protection and insurance solutions to be distributed to Scotiabank’s growing 9 million customers in Chile, Colombia, Mexico and Peru. Supported by BNP Paribas Cardif’s multichannel and analytics expertise, Scotiabank will offer innovative solutions and create new experiences for its customers in the Pacific Alliance Countries. The respective local agreements will be signed in each country in the following weeks, subject to regulatory approvals as applicable.

 “As a leading bank in the Pacific Alliance, Scotiabank is committed to the region and we are excited to be able to jointly serve our retail customers across the region with world-class protection solutions that enhance the banking and insurance experience,” said Ignacio (Nacho) Deschamps, Group Head, International Banking & Digital Transformation at Scotiabank.

“This regional strategic alliance marks the beginning of a new phase for the insurance business in our main markets in Latin America, offering an integral value proposition for our customers using digital technology,” continued Ignacio (Nacho) Deschamps, “BNP Paribas Cardif is a world leader in bancassurance,  and shares Scotiabank’s   strategic focus on the use of digital technology and analytics. We are thrilled to partner with BNP Paribas Cardif to provide truly customer-centric solutions in our main markets in the Pacific Alliance”, he commented.

We are proud to work with Scotiabank, a leading financial services provider in the Americas, to deliver to its customers expert advice, insights and solutions. We have been operating in Latin America for 20 years with strong positions in many countries. Considering its large scope and length, our strategic alliance with Scotiabank is a milestone of our development in the region”, stated Jean-Bertrand Laroche, Deputy CEO, Head of International Markets, BNP Paribas Cardif.

“Our mission as a company is to make insurance accessible to the largest possible number of people. Today, there is a great opportunity in Latin America since 70% of its people are not protected. With our expertise and Scotiabank´s network reach, this strategic alliance enhances the best in both companies, creating a unique proposal. Scotiabank is the perfect partner for this challenge,” added Francisco Valenzuela, CEO of Latin America, BNP Paribas Cardif.

Download the press release

La culture d’entreprise, nouveau terrain de jeu pour BNP Paribas Cardif

24 May 2019


Nanterre, 24 Mai 2019


De plus en plus d’entreprises utilisent le jeu dans la gestion de leurs ressources humaines. BNP Paribas Cardif s’approprie les codes de la gamification avec la sortie du jeu « Ages of Cardif ».


Le jeu a de multiples vertus pour un employeur. « Véritable langage universel, il installe les salariés dans un espace totalement sécurisé où ils peuvent apprendre sans s’ennuyer, expérimenter, tester leurs capacités à résoudre des difficultés, se révéler dans des situations inédites », explique Hélène Michel, Professeur en management de l’innovation et spécialiste en serious game. C’est pour ces raisons que BNP Paribas Cardif a lancé Ages of Cardif. Ce jeu s’inscrit doublement dans le plan de transformation de l’entreprise : il participe à la volonté de BNP Paribas Cardif de développer les nouvelles méthodes de travail, tout en permettant aux collaborateurs de se familiariser avec ce plan de transformation et d’en devenir les premiers acteurs. Brigitte Feist, sponsor du projet, le souligne : « Il s’agissait d’une part de renforcer l’implication de nos collaborateurs et d’accélérer l’intégration des nouveaux arrivants, partout dans le monde. Et d’autre part, de nous affirmer comme « entreprise apprenante » en développant l’agilité et la capacité d’adaptation de nos employés. » BNP Paribas Cardif a choisi le jeu vidéo car les modes de formation classiques paraissaient inadaptés à l’atteinte de ces objectifs.  « Les sessions classiques en présentiel, par exemple, étaient trop descendantes, poursuit Brigitte Feist. Par ailleurs, le jeu nous permettait d’ancrer dans notre démarche des éléments facilitant la mobilisation et les apprentissages, comme l’émotion et les itérations. En outre, c’était une manière d’innover en suivant les évolutions sociétales car aujourd’hui, beaucoup de gens jouent dans leur vie privée. »

Coopération, compétition et vraie cause à défendre

Ages of Cardif est un serious game, né de la personnalisation d’un jeu vidéo existant : Guild’Up. C’est aussi un social game, qui se joue en communauté sur un mode de coopération/compétition. Il se joue par sessions de quelques minutes et est ponctué de challenges et de quizz, visant notamment à faire mieux connaitre l’entreprise, ses fondamentaux, son environnement, sa stratégie. Chaque joueur a des challenges individuels à réaliser, mais aussi des challenges collectifs. A sa première connexion, chaque joueur choisit une guilde à laquelle est adossée une association caritative. Il collecte tout au long de son parcours de jeu et du franchissement de niveaux, des points qui sont convertis ensuite en don pour l’association qu’il soutient.  Le jeu se déploie à travers des saisons successives, ce qui permet de d’approfondir et de faire évoluer les sujets traités en fonction des évolutions de BNP Paribas Cardif. Cette mécanique, développée avec la start-up Eden Quest, est originale. Ages of Cardif se distingue également par la manière dont il est déployé, à rebours des pratiques usuelles dans l’univers professionnel. Tous les collaborateurs de BNP Paribas Cardif peuvent y jouer, sur une base totalement volontaire et en accord avec les nouveaux usages : à tout moment, n’importe où et sur n’importe quel appareil (le poste de travail, mais aussi le smartphone, la tablette… au bureau, comme chez soi). « Nous serons très heureux si de nombreux collègues se connectent à la plate-forme. Mais ce qui nous importe vraiment c’est qu’ils expérimentent les nouvelles façons de travailler et d’apprendre, car c’est pour nous un laboratoire vivant qui va conforter notre dynamique d’innovation », note Brigitte Feist. « Un social game, par la variété et la richesse des interactions entre les gens, fait évoluer l’organisation des entreprises, questionnant leur vision et leurs pratiques et encourageant l’émergence de manières de voir et de faire différentes, confirme Hélène Michel. Ce n’est d’ailleurs pas un hasard si, après les directions de la communication, du marketing et des ressources humaines, les directions de l’innovation s’emparent à leur tour du jeu. »

Le jeu, levier de transformation

S’il est trop tôt pour juger de l’impact d’Ages of Cardif sur BNP Paribas Cardif, les premiers retours des joueurs ont d’ores et déjà fait évoluer la plate-forme. « Nous avions sous-estimé l’animation des communautés de joueurs rassemblés dans nos guildes et nous rectifions ce point, illustre Brigitte Feist. Les remarques que nous collectons sont très utiles car nous sommes dans une logique d’amélioration continue. Pour l’instant, nous apprenons encore, ce qui ne nous empêche pas d’avoir beaucoup d’idées pour la suite ! ». La suite, justement, devrait prendre d’autres formes que ce premier social game. BNP Paribas Cardif entend en effet utiliser à plein le levier de transformation qu’est la gamification. Lors d’un programme de formation d’une année dédié à la culture de service, elle a notamment initié un module entièrement consacré au serious game. Le principe ? Réunir des étudiants de l’école de management de Grenoble et six managers internationaux de BNP Paribas Cardif pour co-construire, en une semaine, trois prototypes de jeux.



BNP Paribas Cardif achieves gender parity on Board of Directors

23 May 2019

Nanterre, May 23rd 2019


Following the appointment of Véronique Riches-Flores as a member of the Board of Directors, BNP Paribas Cardif, the world leader in bancassurance partnerships and creditor insurance[1], now has a board with equal representation of women and men, as does the insurer’s Executive Committee. This balanced makeup of BNP Paribas Cardif’s governance bodies reflects a commitment to bringing together recognized experts from richly diverse professional backgrounds while promoting gender diversity. 


Véronique Riches-Flores, 58, began her career as an economist with the international division of the French economic research center OFCE. In 1990 she became Chief Financial Economist with the finance department of CEPME (now the Bpifrance state investment bank). In 1994 she joined Société Générale, first as Chief Economist for the business development department and then Chief Economist for SG Corporate and Investment Banking. Véronique Riches-Flores has been an independent economist since 2012 and is the founder and head of the RichesFlores Research firm. She holds a master’s degree in economics and international finance from the Université de Paris I Panthéon Sorbonne.


With seven women and seven men, the Board of Directors of BNP Paribas Cardif counts five independent directors:

·       Elisabeth Gehringer, Certified Actuary

·       Olivier Le Grand, Chairman of the Giacometti Foundation, Treasurer of the GoodPlanet Foundation

·       Véronique Riches-Flores, Economist, Founder and Chairman of RichesFlores Research

·       Marie-Hélène Sartorius, Corporate director

·       Paul Villemagne, Honorary Chairman


The Board of Directors also comprises several BNP Paribas executives:

·       Pierre de Villeneuve, Chairman

·       Marguerite Berard, Member of the BNP Paribas Executive Committee, Head of French Retail Banking Networks

·       Véronique Cotten, Head of Strategic Management Control, BNP Paribas Finance Group

·       Jacques d'Estais, Member of the BNP Paribas Executive Committee, Deputy Chief Operating Officer and Head of International Financial Services

·       Renaud Dumora, Member of the BNP Paribas Executive Committee, CEO of BNP Paribas Cardif

·       Aude Gaudin, Chief of Staff, International Financial Services

·       Yves Martrenchar, Member of the BNP Paribas Executive Committee, Head of Group Human Resources

·       Catherine Olivier, Deputy Director, BNP Paribas Group Legal Affairs

·       Jean-François Pfister, Head of Risk Management, BNP Paribas International Financial Services


Download the press release

[1] Source: Finaccord - 2018

Qu’est-ce que la loi Eckert ?

09 May 2019

Qu’est-ce que la loi Eckert ?

La loi Eckert est venue compléter le dispositif législatif existant et concerne les comptes bancaires inactifs et les contrats d’assurance-vie en déshérence (contrats qui ne font pas l’objet d’une demande de versement de prestation ou du capital). Elle a pour objectif de protéger les intérêts des clients en facilitant la recherche de bénéficiaires de contrats d'assurance-vie et en accélérant le règlement des capitaux. Initiée en novembre 2013 par Christian Eckert, secrétaire d’Etat au Budget, elle est entrée en vigueur au 1er janvier 2016.

Quelles sont les principales mesures de cette loi ?

· La revalorisation post-mortem du capital garanti

La loi prévoit une revalorisation du capital garanti, à un taux minimum fixé par décret. Cette revalorisation intervient désormais à compter de la date du décès de l’assuré et jusqu’à la date de réception des pièces nécessaires au règlement ou le cas échéant jusqu’au dépôt du capital à la Caisse des dépôts et Consignations.

· Délai et modalités relatives aux pièces nécessaires au paiement de la prestation

Depuis le 1er janvier 2016, la loi introduit de nouvelles dispositions pour favoriser le règlement rapide des contrats. L’assureur doit demander au bénéficiaire de fournir les pièces nécessaires au règlement dans un délai de 15 jours à compter de la réception de l’avis de décès et de la prise de connaissance des coordonnées du bénéficiaire.

A réception de l’ensemble de ces pièces justificatives, l’assureur dispose d’un délai d’un mois pour effectuer le paiement de la prestation. Dans le cas où l’assureur ne respecte pas ce délai de paiement, la loi prévoit des pénalités de retard.

· L'obligation de consultation annuelle du RNIPP étendue

Depuis 2007, les compagnies d'assurance doivent consulter annuellement les données figurant sur le Registre National d’Identification des Personnes Physiques (RNIPP) afin de s’informer du décès éventuel de leurs assurés. En cas de décès du titulaire du contrat, les assureurs doivent rechercher activement les bénéficiaires du contrat afin de leur verser les capitaux qui leur reviennent.

Désormais, chaque année, ces établissements doivent rendre public un certain nombre d’informations concernant les recherches effectuées au cours de l’année (l’encours des contrats concernés, les sommes versées suite à ces démarches, etc.).

D’autre part, les notaires peuvent, lors d’une succession et dans certaines conditions, demander à l’administration fiscale communication des informations figurant sur le fichier Ficovie, qui recense les contrats d’assurance vie et contrats de capitalisation souscrits. Le patrimoine de leur client décédé peut ainsi être mieux identifié. Ce fichier est mis en place depuis 2016.

· Transfert à la Caisse des Dépôts et Consignations des capitaux en déshérence

A l’issue d’un délai de 10 ans à compter de la date de connaissance du décès du titulaire du contrat ou du terme du contrat, les sommes dues au titre des contrats d’assurance-vie et de capitalisation, doivent être transférées à la Caisse des Dépôts et Consignations (CDC). La Caisse des Dépôts et Consignations est chargée, quant à elle, d’organiser la publication de l’identité des souscripteurs des contrats dont les sommes lui ont été transférées, afin de faciliter la recherche des contrats non réglés et de protéger le droit des épargnants et bénéficiaires.

Dans le cas où ces montants demeurent non réclamés par leurs titulaires ou par leurs ayants droit (bénéficiaires), à l’issue d’un délai de 20 ans à compter de la date de leur dépôt à la CDC, elles sont définitivement acquises à l’État.

· Publication annuelle du bilan prévu par la Loi Eckert

L'arrêté du 24 juin 2016 publié au journal officiel de la République française le 9 juillet 2016 s'inscrit dans la mise en œuvre de la loi « Eckert ». Désormais aux termes de ce texte, les assureurs et les mutuelles ont notamment l'obligation de publier « annuellement sur [leur] site internet (...) ou sur tout support durable dans un délai de 90 jours ouvrables à compter du 1er janvier de chaque année », leur bilan de la mise en œuvre de la loi Eckert.

Pour accéder à notre bilan prévu par la loi Eckert cliquez ici.


Bon à savoir :

Au moment de la souscription de vos contrats, il est important d’être rigoureux et précis sur les informations que vous communiquez vous concernant : nom, prénoms, date et lieu de naissance, adresse etc.

Il en est de même pour la rédaction de la clause bénéficiaire. Veillez à être le plus clair et le plus précis possible dans la désignation de vos bénéficiaires afin que l'assureur puisse les retrouver facilement.

Pour en savoir plus, cliquez ici.