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Our commitments to improving women’s access to health

09 March 2020


A human-centric company, BNP Paribas Cardif is committed to reducing gender inequality, particularly in the area of health, by supporting the Women’s Forum.

Although women represent the majority of caregivers and still very broadly look after the health of their children, gender inequalities in terms of care remain significant. Here are a few examples. In India, the majority of women still have to ask permission from their husband to visit a health centre. For every 100 men aged 25 to 34 living in poverty, there are 122 women, which means that women are more likely to have to struggle to pay for healthcare. But the inequalities are not limited to developing countries. Generally speaking, the most effective treatments for women are often unknown because less data is available on their health than it is for men. In a study carried out in developed countries1, 62% of women say they don’t have enough time to do what they know they should do to stay healthy. Another alarming figure: only 4% of research & development funds are dedicated to women’s health! When it comes to entrepreneurship, in the United States, 90% of healthtech businesses are founded by men2.

Inequalities in access to healthcare take various forms and exist on several levels for women,” says Rosetta Laverda Desgrippes, Head of Health Line within the Transformation and Development Department (TDD) at BNP Paribas Cardif. There are real biases, particularly with the structural lack of research and data on the appropriate treatments. There are also cultural, financial, geographical and even educational barriers. New technologies can help us correct these biases and remove the barriers, for example, by making real-time expertise possible, and removing the problems of distance and time.” BNP Paribas has thereby decided to take part in the “Women & Access to Health Daring Circle”, a professional working group launched in November 2018 as part of the Women’s Forum3. It’s goal is to contribute to improving women’s access to health, to seek to bridge the gaps between the sexes, to improve the place of women in health technology and to appeal to leaders. Its strength: bringing major players together around this cause Co-led by Sanofi and AXA, in collaboration with BNP Paribas and Google, and in association with British company Reckitt Benckiser (manufacturer and distributor of home and pharmaceutical products) and Gavi (Global Alliance for Vaccines and Immunization)4, this circle of partners relies on a real spirit of cooperation. 

A year ago, this working group launched a call for initiatives to support innovative solutions having a tangible impact on the health of women, all while promoting their role. The result of the courses? 150 startups in 33 countries competed. As a member of the panel, BNP Paribas Cardif, represented by Laurence Hontarrede (Chief Prospective and CSR Officer) and Rosetta Laverda Desgrippes, helped to select the candidates, and then award the prize winners. The finalists receive mentoring, funding (up to €150,000) and increased visibility by the partners involved, as well as the opportunity to access a suite of Google services.

The circle has also published a white paper called “Addressing health barriers through technology”, which identifies the six main obstacles encountered by women and how to overcome them using technology: barriers to accessing mental healthcare, limited access to information, lack of data on women’s health, limited physical access to care, lack of reliable health records and lack of means to pay or time-poverty. “This document also contains advice from sector leaders on how women can develop successful healthcare businesses”, explains Rosetta Laverda Desgrippes and Laurence Hontarrede, who took part in the working group. A lasting commitment across the world.

In addition to this initiative, BNP Paribas Cardif, which is present in 35 countries and employs nearly 10,000 people, has made a lasting commitment to women. For its clients with, for example, the new Cardif Libertés Emprunteur (loan-insurance policy) which extends its cover to gestational diabetes and psychiatric disorders associated with an event such as domestic violence. But also for employees: “In Taiwan, we extended our employees’ maternity leave from 8 weeks to 14 weeks as of January 2019”, says Rosetta Laverda Desgrippes, citing an example. “In Turkey, we have developed a specific insurance product for women with cancer and our efforts are not stopping there. Indeed, BNP Paribas Cardif in Turkey is cooperating with ACEV, an NGO for a rural education programme, and we’re cooperating with the Mimar Sinan University to produce a document on women’s empowerment... All these actions are part of a perfectly consistent and comprehensive approach. We’re convinced that using all the tools available to us will contribute effectively to promoting the place of women.”
All these actions also reflect our determination to combine performance and a positive impact for society, while making insurance more accessible.


> Read the White Paper brochure "Daring Circle - Women & Access to Health


1 Reference cited in the white paper: 8. Luce, C.B., Hewlett, S.A., Kennedy, J.T., & Sherbin, L.(2015). The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes. Center for Talent Innovation.

2 Source: White paper “Adressing health barriers through technology”, Women’s Forum, 2019.

3 Considered as one of the five most influential forums in the world by the Financial Times, the Women’s Forum, an international organisation founded in 2005, aims to highlight women’s voices and perspectives on global issues in order to create a positive impact on communities and societies.

4 GAVI is a public-private partnership that aims to accelerate progress in poor countries by increasing access to immunisation for children (WHO, UNICEF, World Bank, vaccine manufacturers, private donors like Melinda and Bill Gates).

BNP Paribas Cardif posts record 2019 pre-tax net profit, tripled in ten years

06 March 2020


Contribution to BNP Paribas Group 2019 results


BNP Paribas Cardif posts record 2019 pre-tax net profit, tripled in ten years


·         World leader in bancassurance partnerships[i] and creditor insurance[ii]

·         Record pre-tax net profit[iii] for 2019: 1.7 billion euros, up 16% compared with 2018

·         Continued deployment of 2020 strategic plan centered on digital transformation

·         500 distributor partners with whom a hundred contracts were signed or renewed in 2019

·         Over half a million insurance policies marketed by Orange

Sharp rise in net profit

·         BNP Paribas Cardif continued its growth, posting record pre-tax net profit of 1.7 billion euros (excluding exceptional items), an increase of 16% vs. 2018. At constant scope and exchange rates, pre-tax net profit rose 19.2%. BNP Paribas Cardif has tripled its net profit in the space of a decade[iv].

·         Gross written premiums for the insurance business of the BNP Paribas Group totalled 29.8 billion euros at year-end 2019, a decline of 6%[v] compared with 2018, a record year for savings inflows in France. The savings segment had gross written premiums of 22.5 billion euros (-9%5 vs. 2018), while the protection insurance segment accounted for 7.3 billion euros (+3%5 compared with the previous year). International business development was sustained, led by Latin America and Asia, excluding India.

·         At 31 December 2019, BNP Paribas Cardif had 260 billion euros in assets under management, an increase of 9% compared with 2018.

In France, some 98% of directly held assets in the general fund have been evaluated against environmental, social and governance (ESG) criteria, one of the highest proportions in the market. The energy transition figures among the priorities of BNP Paribas Cardif’s CSR strategy, and at the end of 2019 the insurer already counted 3.7 billion euros in green investments. It also holds 6.7 billion euros invested in unit-linked assets labelled as “socially responsible investments”, an increase of 73% compared with 2018. In addition, BNP Paribas Cardif is committed to providing financing for the real economy by supporting businesses with a variety of structures in diverse sectors, from corporations and startups to establishments active in the social and solidarity economy. These responsible investments drive economic growth, promote innovation and the development of new technologies and create jobs.


BNP Paribas Cardif domestic markets (France, Italy and Luxembourg) had gross written premiums of 19.7 billion euros in 2019 (-10%5 vs. 2018) after an exceptional year in 2018.

In international markets (Asia, Latin America and Europe, excluding domestic markets), the insurer recorded gross written premiums of 10.1 billion euros, an increase of 1.5%5 compared with 2018:

·         Asia had gross written premiums of 4.9 billion euros in 2019, stable compared with the previous year. In the protection insurance segment, Asia recorded gross written premiums of 0.9 billion euros, up 3%5 compared with end 2018 (excluding India) thanks to business in Japan. In the savings segment, Asia posted 4 billion euros in inflows, an increase of 17%5 excluding changes in scope following the deconsolidation of India[vi].  Taiwan accounted for 3 billion euros in new cash, up 13%5 compared with 2018.

·         Latin America continued its growth momentum in protection insurance with gross written premiums reaching 1.7 billion euros (+5%5 vs. 2018). This increase was due in particular to Brazil (+10%5 vs. 2018), Colombia (+20%5 vs. 2018) – thanks to the development of creditor insurance – Mexico (+27%5 vs. 2018) and Peru (+44%5 vs. 2018).

·         Europe (excluding domestic markets) and emerging markets recorded a 5%5 rise in gross written premiums compared with 2018, reaching 3.5 billion euros.


Nearly a hundred partnerships signed or renewed in 2019 

A recognized expert in bancassurance partnerships1, BNP Paribas Cardif markets its products through 500 partners around the world in diverse sectors. With a presence in 34 countries, the insurer generates over half of its gross written premiums (58%) in international markets.

In 2019, BNP Paribas Cardif generated nearly half of its gross written premiums (48%, or 14.3 billion euros) through partners outside the BNP Paribas Group. Of the 7.3 billion euros in total protection insurance gross written premiums, 70% (5.1 billion euros) comes from business with external partners. These partners include banks and financial institutions, along with automobile, retail and telecoms industry leaders, as well as financial advisors and brokers.

Building on this experience, the insurer signed or renewed nearly one hundred partnerships in 2019. Through these agreements it seized new development opportunities in the three major geographies where it deploys its expertise: Asia, Latin America and Europe. These new partnerships, which promise fresh growth, include several significant long-term agreements.

·         In France, the year was marked by the success of an insurance offer marketed by Orange. In July 2018, BNP Paribas Cardif and Orange signed a major partnership in France to insure mobile devices against damage or theft risks. In just a year and a half, more than 600,000 Orange clients have subscribed the “Assurances 24h Orange” cover to protect their smartphone or tablet. This significant partnership is aligned with BNP Paribas Cardif France’s strategic plan to diversify its business. Following several partnerships with major retail and electronics chains, this collaboration with one of the world’s leading telecommunications operators adds a new dimension to the affinity insurance segment with an offer built around expertise and digitization. Last year also saw continued development of property and casualty insurance marketed via the BNP Paribas branch banking network. Cardif IARD, a joint venture between BNP Paribas Cardif and Matmut, saw 10% growth in gross earned premiums in 2019 versus 2018.

·         Europe: BNP Paribas Cardif provided its recognized analytics know-how for Sainsbury’s Bank, a subsidiary of the United Kingdom’s leading retailer. Thanks in particular to its expertise in dynamic pricing, the insurer won the call for tenders and launched a digitized pet insurance offer for the bank’s clients.

·         Latin America: BNP Paribas Cardif signed a 15-year strategic alliance with Scotiabank, an international Canadian bank and a leading provider of financial services in the Americas. The insurer will provide access to protection insurance for Scotiabank’s nine million clients in Latin America. Its protection and insurance solutions will be developed for Scotiabank clients in Chile, Colombia, Mexico and Peru.

·         Asia: BNP Paribas Cardif renewed long-term agreements with Taiwan banks Hua Nan Bank and Yuanta Bank, continuing to expand its bancassurance network in Asia. In Korea, BNP Paribas Cardif also developed an extended warranty offer for KIA vehicles in collaboration with Hyundai Fire & Marine, the casualty insurance company of the Hyundai group.


BNP Paribas Cardif, a leader in wealth management in France

A leader in wealth management in France, BNP Paribas Cardif is the third-largest life insurer in the country[vii], operating via a general fund which totalled 123 billion euros in assets under management at 31 December 2019. This includes 10 billion euros managed via business with financial advisors, and 13 billion euros via AEP, a commercial brand of BNP Paribas Cardif which designs and markets investment savings solutions for high net worth clients of private banks, investment management firms and brokerage platforms.

In France, BNP Paribas Cardif recorded gross written premiums of 12.6 billion euros. Gross written premiums from savings totalled 11 billion euros (-15% vs. 2018), following an exceptional year in 2018, when gross written premiums surged 15% compared with 2017. In an environment marked by low and even negative interest rates, BNP Paribas Cardif provides its clients with long-term support with access to products matched to their profiles and individual situations. In addition to euro funds, the insurer develops alternative investment solutions and is expanding its offering so that all savers can benefit from products and investment vehicles aligned with their needs and objectives. For clients conversant with investment alternatives who seek meaningful savings options, BNP Paribas Cardif offers more than 70 unit-linked products with the socially responsible investment label, as well as private equity solutions. In 2019, inflows in unit-linked contracts represented 34% of total inflows (compared with 30% in 2018).

In late 2019, BNP Paribas Cardif also signed an innovative partnership with Birdee, a subsidiary of Gambit Financial Solutions, which introduced its first life insurance product in France. Designed for individuals seeking to diversify their savings with online solutions, “Birdee Vie” is an online life insurance offer that uses the Gambit Financial Solutions robo advisor. Digitization of this new savings offer makes it possible to propose quality asset allocation advice from an initial investment of 1,000 euros. 

BNP Paribas Cardif has seized opportunities introduced by the PACTE law in France as well. Leveraging its extensive distribution network in France – BNP Paribas Retail Banking, BNP Paribas Private Bank, partner investment advisors, brokers and others – the insurer adapted its offer to meet client needs, working closely with distribution partners. It now offers PER pension savings plans via its different distribution channels in France, starting at 30 euros[viii]. The product designed for financial advisors proposes a choice of over 900 different investment vehicles, one of the most diversified ranges in the market at the end of 2019. BNP Paribas Cardif has thus confirmed its position as a major and longstanding player in retirement savings with an offer that spans individual and collective retirement savings and employee savings plans[ix].

BNP Paribas Cardif protection[x] gross written premiums in France rose 3% vs. 2018 to 1.6 billion euros. This increase came primarily from growth in creditor insurance, where BNP Paribas Cardif is the world leader2. The company introduced a new offer branded Cardif Libertés Emprunteur. Ten years ago it was one of the first insurers in France to facilitate access to creditor insurance for people suffering from certain pathologies such as asthma, paraplegia or coronary diseases. Cardif Libertés Emprunteur now offers cover and adapted rate scales for four additional pathologies[xi], making insurance more accessible. To facilitate the client experience, BNP Paribas Cardif also introduced the “Passeport Cardif Libertés Emprunteur”, a first in France. This solution lets clients anticipate mortgage insurance formalities before they begin looking for a property or obtain a bank loan by receiving an insurance proposal that remains valid for 12 months. The 100% digital subscription process is designed to provide an immediate decision online for nine out of ten clients. This solution has proved a solid commercial success with a 58% increase in the number of Cardif Libertés Emprunteur policies subscribed in 2019.

>> An infographic showing 2019 Key figures for BNP Paribas Cardif is available here.

>> Download the press release

[i] Finaccord 2018

[ii] Source : Finaccord

[iii] Excluding exceptional items

[iv] 2009 pre-tax net profit: 546 million euros

[v] At constant exchange rates

[vi] Scope impact following deconsolidation of SBI Life

[vii] L’Argus de l’Assurance, June 2019

[viii] BNP Paribas Multiplacements PER (marketed by BNP Paribas retail branches) and BNP Paribas Multiplacements Privilège PER (for clients of    BNP Paribas Banque Privée France) are available from 30 euros. Cardif Essentiel Retraite (distributed by financial advisors and brokers) is available from 1,500 euros.

[ix] Via its joint venture BNP Paribas Epargne & Retraite Entreprises

[x] The protection segment covers creditor insurance, personal protection, property and casualty insurance and extended warranties for motor vehicles.

[xi] Parkinson’s disease, obesity, gestational diabetes, psychological disorders related to a traumatic event (aggression, separation or divorce, spousal violence, terrorist attack, etc.)


Orange 24-hour mobile device replacement insurance: over 600,000 clients have already placed their trust in BNP Paribas Cardif and Orange

03 March 2020


In July 2018, BNP Paribas Cardif and Orange signed a major partnership agreement in France for a new insurance offer for mobile devices. In just 18 months, more than 600,000 Orange clients have taken the “Assurances 24h Orange” cover to protect their smartphone, tablet or connected devices. The two partners have enriched the Orange mobile phone offer by enabling the operator’s clients to add insurance that guarantees uninterrupted use of their phone.


A simple offer with cover adapted to different client needs

Mobile phones have become an essential part of consumers’ daily lives: three-quarters of the people in France now have a smartphone, and Internet use via mobile phones now exceeds connections from computers. What’s more, a quarter of online purchases are made from a smartphone or tablet[i]. The average cost of a smartphone is 326 euros, and 90% of the devices are purchased new1. To meet client demand for uninterrupted service by protecting their phones and offering cover against everyday risks, in August 2018 Orange and BNP Paribas Cardif launched a simple insurance product matched to modern lifestyles.

·         Simple, providing cover for phones linked to the mobile number so that people automatically continue to benefit from insurance coverage when they change phones without any prior notification.

·         Comprehensive and modular, covering consumers and small business users against damage (including accidental or  negligence)and theft of smartphones and tablets associated with their Orange number.

·         Innovative, this offer is the first in the market to systematically offer replacement even before a visual diagnostic of the device. Once the claim has been approved, a replacement phone is guaranteed within 24 hours.

·         Economically responsible, with refurbishing of 90% of damaged phones.


A full digital journey for a more fluid client experience 

Orange and BNP Paribas Cardif have positioned the client experience at the heart of their offers. The insurance product created for Orange is multichannel and can be subscribed at Orange stores in France, on the web ( and or by phone (calling 3900 in France). The pathway is extremely fluid too: both the subscription process and claims notification are extremely fast and easy. To design the offer, BNP Paribas Cardif and Orange combined their expertise in innovation, digital experience and data science, with a sharp focus on client satisfaction at every step in the customer relationship. Data analytics identified client needs in order to propose a choice of six plans with different price points, depending on the value of the mobile device.  


A strategic partnership

This major partnership between the insurer and Orange is aligned with the strategic plan of BNP Paribas Cardif France, which aims to diversify its activities and develop offers in new areas. Joining multiple partnerships with major retailers and electronics goods chains, this collaboration adds a new dimension to affinity insurance solutions with an offer where expertise and digitization are both pivotal.

 “We are very proud to be working with Orange to develop its insurance offering for mobile devices. Over 600,000 clients have already placed their trust in us. This momentum and promising start reflects the excellent quality of a solution matched to client needs with a simple and digital multichannel client journey,” said Fabrice Bagne, Head of BNP Paribas Cardif France.

“Eighteen months after its launch, we are delighted with the results of our insurance solution to protect the smartphones and tablets of our clients against everyday risks. Orange sought to benefit from BNP Paribas Cardif’s expertise and partnership culture in order to meet the new expectations of our clients,” added Christian Bombrun, Director of Products and Services, Orange.


Download the press release

[i] Survey by Que Choisir magazine in February 2018 covering 4,242 people

Tangata, inclusive innovation!

11 February 2020


At BNP Paribas Cardif, innovation is (also) working for inclusion. It was therefore natural for us to support the Tangata initiative, a solidarity initiative created by Emmanuelle Fenard, Head of "maison entrepreneurs &Co" at BNP Paribas, former Head of Marketing at BNP Paribas Cardif France.

“Making insurance accessible to the largest possible number of people”, our company is committed to having a positive impact on society with this ambitious mission. An inclusive policy has therefore been implemented for vulnerable members of society, notably the 20 million people affected by disability in France. Our initiative is not limited to advancing the employment and professional integration of these women and men. It goes far beyond that, as evidenced by our “Act For Impact” social entrepreneur label, our partnership with the Handi Tech Trophy, which rewards the inventors of inclusive technologies, and the work we do with the association e-Nable for supporting families of children affected by agenesis*.


Leisure for all

To move further towards more inclusion, we also rely on the capacity for innovation of our employees, by encouraging and supporting their initiatives through an intrapreneurship program. This is how the Tangata project was born. The ambition of Emmanuelle Fenard, who designed it, was to accelerate the development of leisure activities accessible to all types of disabilities. Her solution? Creating a site to connect all the people concerned, their caregivers, and all the actors who respond to their needs: associations, companies, start-ups, etc. Tangata acts as a visibility lever for these organisations. The platform helps them deploy their offerings by increasing their awareness and giving them access to a network of partners, while guaranteeing the quality of services through the “Act for Impact” label. And, as it has been designed for them and is easy to use, the site allows people with disabilities to come out of their isolation and organise their leisure activities quickly and easily. Let’s take an example In just a few clicks, users can locate an activity, check its accessibility with respect to their needs, and consult the opinions of the Tangata community!

*born with one or more limb abnormalities.


 “I’ve been involved personally for a long time in initiatives relating to the social and solidarity sector. I’m proud to take it further today with my Tangata project.”

Emmanuelle Fenard, head of "maison entrepreneurs &Co" at BNP Paribas.


Inclusive management, a new priority for businesses

30 January 2020


What if diversity is the key to future top performance? A growing number of businesses are convinced of this and are taking action to promote a management policy that includes their employees. The challenge is not only to respect individual differences, but to make these differences a core part of transformation and turn them into a collective asset, a source of innovation and progress. Let’s decipher this promising trend.


When the main French employers' trade-union (MEDEF) released its barometer describing how the nation perceived equal opportunity in 2018, the rate of employees expressing fears of discrimination in the workplace fell below 50% for the very first time. "This is the result of initiatives undertaken for several years by an increasing number of businesses which have made inclusion one of their human resources management priorities. The challenge is to guarantee their employees equal treatment based on their skills and performance, regardless of differences involving origin, gender, age, civil status, political or religious beliefs, sexual orientation, place of residence, state of health, physical appearance, etc." explains Laurent Depond, former Chief Diversity Officer at Orange, who advises a large number of organisations on workplace inclusion issues.


Liberté, égalité, diversity

The phenomenon was sparked a few decades ago by American multinationals in response to growing legal and regulatory measures against all forms of discrimination. It then spread to Europe where it was adapted to local cultures. "There is a specifically French vision of the concept, which focuses very sharply on creating the conditions for equal opportunity, whereas the UK model is based more on the freedom to express singularity" says Laurent Depond. But it’s no longer a mere question of businesses complying with administrative constraints to avoid legal, financial and image risks. "They’ve understood that diversity is a performance factor and a lever for transformation" sums up Laurent Depond. A factor with measurable effectiveness: Sodexo, which is highly active in promoting diversity, conducted an in-house survey of its managerial teams across more than 80 countries. The results showed that teams with a gender mix of between 40 and 60% achieved better business results than others.


Inclusion as a source of creativity

In an era of permanent change, adapting and developing involves attracting a wide range of employee profiles with varied experiences and cultures and making them work efficiently as a team so that involvement and creativity is stimulated when diverse points of view are confronted. On the other hand, an overly standardised environment stifles individual talents... when it doesn’t scare them away. "An employee who feels excluded from the work group will tend to withdraw further, resulting in a loss of information, performance and motivation, or even a desire to eventually leave the company. For instance, it’s no coincidence that in France, according to a study  by  l'Autre Cercle and Défenseur des Droits (independent administrative organisations) , homosexuals change employers twice as often as heterosexuals” , points out Laurent Depond. It is therefore no surprise to see businesses committing to inclusion.


More or less committed companies

 In France, nearly 3,900 organisations have made this commitment a reality by signing the diversity charter. Initiated in 2004, this charter helps organisations implement hands-on action and move forward through innovative practices, encouraging them, for instance, to adopt a reference text laying down the main lines of their diversity policy and measuring/monitoring tools. There are, however, several degrees of maturity in the processes undertaken.  "Sometimes they're just cosmetic, with little or no concrete action taken.  In other cases, businesses tackle various sources of discrimination, such as disability, while ignoring others like sexual orientation or religion.  Some of them adopt a compassionate posture. The most advanced among them promote transformational diversity: inclusion is then made an integral part of their strategy and supported by their managers, including at the highest level " explains Laurent Depond.. What about BNP Paribas Cardif?  "It’s among the top of the class, even though it operates in the bancassurance sector, which is traditionally reluctant to value difference.


BNP Paribas Cardif aims to set an example

"Our company has achieved dual "Diversity and Professional Equality" certification by AFNOR” confirms Catherine Jacquemin, Responsable Diversité et Inclusion BNP Paribas Cardif. These labels commit us to step up our efforts towards equal opportunity and fairness. They're not granted for life. Our best practices are challenged every two years! The diversity policy, launched more than 10 years ago, is both long-term and highly active:  "We also reap the benefits of our CEO Renaud Dumora’s personal involvement, as he believes deeply in the virtues of diversity and intends to make our company a world reference in this area ", adds Catherine Jacquemin. To achieve its goal, BNP Paribas Cardif is raising awareness and training its managers with a threefold objective: to make them fully aware of the importance of diversity and inclusion, broaden their knowledge, and encourage all concerned to adopt the right managerial stance.


“Diversity Managers” conferences

For the past two years, a series of "Diversity Managers" conferences has brought together BNP Paribas Cardif managers with internal and external experts to discuss sexist behaviour, sexual orientation, disability, religion, stereotypes and, in the near future, intergenerational collaboration. "Each conference is held during working hours (and not at lunchtime or after 6 p.m.) and attracts an average of 200 managers. They are "sponsored" by a member of the executive committee, and Renaud Dumora is always in attendance from start to finish," explains Catherine.


Training modules dedicated to diversity

To back up the conferences, BNP Paribas Cardif has added a diversity module to the training syllabus for its local managers.  "It empowers them to discuss stereotypes, company agreements relating to diversity and appropriate behaviour for an entire morning, and always ends in a lunch dedicated to disability," emphasises Catherine Jacquemin.  A second one-hour module has just been developed for senior executives and their management committees.


New approaches and new tools

Building on what’s already been achieved doesn’t only mean anchoring good practices in the corporate culture and adapting them to changes in the laws against discrimination at work. It also means fighting human nature, since we tend to homogenise our environment and thus avoid diversity for fear of others, difference, and the unknown. "We need to try and limit these natural biases in the decision-making process, for instance during recruitment, by setting objective selection criteria and taking collegial decisions, etc. We can also help managers by using new approaches that are based on neurosciences and cognitive sciences," concludes Laurent Depond.

The law on equality and citizenship dated 27 January 2017 obliges all companies with more than 300 employees to train their managers every 5 years in recruitment without discrimination.

Surveys show that 90% to 100% of attendees at BNP Paribas Cardif's "Diversity Managers Conferences" are satisfied.

79% of BNP Paribas Cardif employees believe that their company's management promotes diversity (source: GPS 2019).


That’s it!

"If we want to set an example in our market, we have to tackle all forms of discrimination without exception and give our managers the knowledge and attitudes that make them feel better equipped to work for diversity." Sophie Joyat, Head of Human Resources at BNP Paribas Cardif

How does the insurance business adjust to the platformization?

20 January 2020


How does the insurance business adjust to the platformization? And what is at stake?

Find out what Wendy Wattebled, BNP Paribas Cardif start-up investment manager and Gil Cohen Managing Director EMEA at Open Legacy think about it

The highlights of the BNP Paribas Cardif 2019 Symposium

15 January 2020


The 11th edition of the BNP Paribas Cardif Symposium took place in Amsterdam, Netherlands, on 5 and 6 December 2019. This event brought together BNP Paribas Cardif’s main international distribution partners around the theme of: Tackling hyper-digitalised environments...


More than 200 participants, from 28 countries, attended keynote talks delivered by renowned speakers. It was an opportunity to share the risks and opportunities - for the planet, the business, the city and even individuals - posed by digitalisation pushed to its limits, and also to take a lead faced with the challenges of hyper-digitalisation for the insurance industry.  “Digitalisation is contributing significantly to polluting our planet, but also our minds” said Renaud Dumora, CEO of BNP Paribas Cardif, in the introduction. “The key is to find the right balance between digitalisation, which is a source of opportunities and new services, and human interactions which remain crucial.”


1.      Hyper-digitalisation and business

Catherine Wood, founder and CEO of ARK Investment Management LLC (USA), emphasised the five major sources of innovation: blockchain, robotics, energy storage, artificial intelligence and genome sequencing. She said that “with hyper-digitalisation we are now observing transformations similar to those experienced with the discovery of electricity or the telephone.”.

“We’re not worried about job losses”, she noted. “Technology has a history of creating jobs.” Her conclusion is clear: “Any leader that does not take hold of Data and Artificial Intelligence to manage their business will responsible for its failure. If businesses do not adapt, they will lose their market. Be ready!”



2.      Hyper-digitalisation and the economy

For Christopher Pissarides, a Professor at the London School of Economics and recipient of the Nobel Memorial Prize in Economic Sciences in 2010, “hyper-digitalisation will disrupt our way of living and working”. The challenge? Making this revolution as inclusive as possible to improve the quality of life of all and to benefit as many people as possible. In the same way that some jobs benefit from new technologies, while others become obsolete, certain skills are becoming more valuable while others can be replaced. Thus two movements are developing in parallel. On the one hand, we have the agglomeration of activities, like in Silicon Valley, where tasks must be carried out by qualified employees. Businesses prefer positioning themselves where they have varied resources and skills at their disposal in order to perform better. On the other hand, we have e-commerce which allows platforms to sell from anywhere in the world. 


3.      Hyper-digitalisation and urbanisation 

Arjan Van Timmeren, Professor of Environmental Technology & Design at Delft University of Technology in the Netherlands, highlighted the acceleration of change in highly varied domains: energy, water, behaviour, sustainable development, etc. Digitalisation provides solutions - often more sustainable and efficient - to ensure that these changes succeed, even the most rapid ones. His advice? “To adopt new technologies with caution, taking into account people’s privacy, in particular.”


4.      Hyper-digitalisation and individuals

Ayesha Khanna, co-founder and CEO of ADDO AI (Singapore), used examples to demonstrate how hyper-digitalisation is already changing our lives, notably in cities like Singapore. “The question is not about knowing if new technologies work or not, but what their consequences are and how to use them well. To make good decisions, you need to remain human-centric. We should all be aware of the basics of artificial intelligence in order to grasp the issues at stake. The main threat is not the technology itself, but how to use it. It is all therefore a question of governance.


All the speakers agree that we are now at a crossroads. Our collective decisions and actions point us to a future that we have the ability to shape. This hyper-digitalisation implies new challenges but also great opportunities for society, businesses and people. Indeed, it lets us respond more quickly and more accurately to the expectations of citizens, employees and consumers, provided that the inherent risks are handled carefully and that the dignity of people and the future of the planet are maintained under all circumstances.

Cybersecurity: an opportunity for Insurance 3.0 firms?

02 January 2020


The Internet of Things is giving insurers an opportunity to become the go-to partners when it comes to dealing with everyday risks. Paying out on insurance claims will become the exception rather than the rule. The new norm will be about providing prevention and protection solutions.

According to audit, tax and consulting firm PwC, close to seven connected objects per person will be in use worldwide in 2020. Market insights provider IoT Analytics estimates the number (NB: excluding smartphones, computers and tablets) at seven billion this year, ten billion by 2020 and twenty-two billion by 2025. In parallel with this surge in interconnectivity, a second trend is taking hold – cybercrime, which is now costing $600 billion per year worldwide (McAfee Labs), i.e. some 0.8% of global GDP.


Prevention is better than cureRanging from watches to tensiometers, pacemakers, scales, fridges, smoke detectors, locks, drones and cars, objects connected via the Internet which communicate with each other in real time in order to trigger action (Cigref’s definition), now promise to provide smarter, more personalised risk assessment. Here insurers see an opportunity to take a different approach to the way they assess, price, forecast and limit their policyholders’ risks. Meanwhile the insured have the prospect of obtaining tailor-made solutions on demand, at attractive rates.

Starting with the home, connected sensors enable smoke to be detected, and will ensure that an alarm goes off if a break-in occurs or a water-pipe bursts. US insurance company StateFarm offers its policyholders reductions on a range of Canary connected security equipment and residential security systems from US security services company ADT. Then when it comes to cars, the development of telematics solutions has enabled real-time assessment of driving behaviour so as to help avoid risks on the road. Thirdly, in the health field, hi-tech watches and other types of activity sensors now enable people to track their physical exertions, their heartbeat and the quality of their food intake. However, according to the latest report from audit specialists Deloitte, concern over the security and protection of personal data remains a considerable obstacle to the widespread adoption of these new insurance products, quite apart from any considerations of abuse and potential misuses of, for example, predictive health.


Cybersecurity as a business 

Meanwhile the trend towards connected objects is bringing with it an increase in the overall scope for and risk of cyber-attacks. Not only is this threat potentially very serious but such attacks often occur in total silence. Consequently, there is a market here in which insurers, as trusted third parties, should definitely be positioning themselves.

Deloitte experts calculate that, following the advent of self-driving cars within the next couple of years, the frequency of road accidents will plummet by around 80% by 2040, but what will happen if cyber-criminals manage to seize control of this type of vehicle? Although to date there have been no reports of cyber-piracy against autonomous vehicles, US researchers demonstrated in 2015 what might happen and a year later someone hacked into a Tesla. Meanwhile ‘white hat’ hackers have also shown the feasibility of remotely hacking a pacemaker.

Yoni Abittan, a strategic analyst at L’Atelier BNP Paribas who is an expert in applied research into cybersecurity, foresees that the insurer of tomorrow could well become a cyber tech company. He underlines Connected objects are not ‘secure by design’ , i.e. designed from the very outset with security as a major consideration. Going forward, insurers will no longer be able to simply provide insurance services; they’ll need to position themselves upstream of the value chain, co-designing solutions in conjunction with the makers of connected objects so as to develop the layers of security needed to ensure a secure IoT before these objects start being produced on a massive scale.”

US insurer Allstate has already grasped this new challenge, and has acquired a startup called InfoArmor that specialises in employee identity protection. The figures indicate just how much is at stake here. In 2017, 600 million out of a total of 2.7 billion data sets that were compromised were instances of identity theft (Gemalto, 2016), incurring costs estimated at $16 billion in the United States alone (Javelin Strategy & Research, 2017). Moreover, studies show that the more trust customers place in a given company’s data security, the more likely they are to share their personal data with that organisation.

Yoni Abittan reckons that “the challenge of ensuring connected object cybersecurity is first and foremost an Open Innovation challenge for insurers because this is not their core business. They’ll need to work with the various players in the IoT ecosystem –makers of connected objects, suppliers of cloud computing services, software publishers and suppliers of technical platforms, telecoms operators and so on.” Yoni Abittan feels that tomorrow’s insurers will also have a duty to raise awareness of the underlying cyber-risks, by using, for example, the nudge technique. He argues: “An insurer could send alerts via the IoT giving information about the incidence of cyberattacks and directing customers to a data safe where they could keep their data secure.” Yoni Abittan points out that “some banks, such as HSBC, have already trialled behavioural motivation in order to prevent customers from going into the red. Using this method, the UK Treasury department succeeded in recovering the equivalent of an additional €289 million for the fiscal year 2012-2013.”

Meanwhile regulation regarding IoT security – notwithstanding the recent advances made in California – is still in its infancy. We can only hope that progress will be made in this field in accordance with what is at stake, i.e. the lives of 7.5 billion people.



Social media, connected devices, online purchases, visits to websites, email address, we all leave our trace on the Internet. What is the best way to protect our digital identity ?



BNP Paribas Cardif renews partnership with HandiTech Awards

14 November 2019


2019 HandiTech Awards will be presented on 18 November to kick off European Disability Employment Week. The awards recognize entrepreneurs who develop technologies to improve the lives of people with disabilities. BNP Paribas Cardif, a global specialist in personal insurance committed to making insurance accessible to the largest possible number of people, will present the award for the best initiative in the healthcare category. BNP Paribas Cardif is sponsoring the HandiTech Awards for the second consecutive year, underscoring the insurer’s longstanding support for innovation that drives a more inclusive world. 


Make insurance accessible to the largest possible number of people: a future-facing mission 

The values and strategy of BNP Paribas Cardif are inspired by the insurer’s commitments. BNP Paribas Cardif strives to facilitate access to its products to enable everyone to make their projects become reality. Ten percent of the world’s population is affected by disabilities, representing 650 million people[i]. BNP Paribas Cardif continually enhances its insurance cover and services, reduces the number of exclusions and simplifies the insurance subscription process in order to expand access to insurance for vulnerable members of society who have a disability or suffer from a disease. Thanks to this approach the insurer contributes to greater solidarity in society.


Innovation drives inclusion

Technological advances in areas such as artificial intelligence, robotics or digital technologies allow BNP Paribas Cardif to increase the granularity of insurance policies and create new offers that are continually better matched to the needs of its clients, including the most vulnerable among them.

In France, clients enjoy terms that facilitate access to creditor insurance. BNP Paribas Cardif introduced further innovations this year with its Cardif Libertés Emprunteur offer, which now proposes insurance cover and rates adapted to four additional pathologies: Parkinson’s disease, obesity, gestational diabetes and mental health issues related to a life event. Furthermore, in line with its diversity and inclusion policy, BNP Paribas Cardif supports the “” intrapreneurial project. This digital platform lists a broad selection of verified partners, providing access to a large number of leisure activities accessible to people with disabilities and adapted services to facilitate the daily lives of people with disabilities and their caregivers. also aims to accelerate the development of entrepreneurs and partner associations with the Act for Impact social entrepreneurship brand of BNP Paribas.

With a presence in 35 countries and a unique business model based on partnerships, BNP Paribas Cardif carries out numerous initiatives related to disabilities. In Taiwan, the insurer has set up a home visit service to make it easier for policyholders with disabilities to file claims. In Germany, a temporary disability assistance service helps clients in their day-to-day activities (advice, contacts for medical service providers, educational campaigns for drugs and treatments). And in Turkey, the Engelsiz Hayat Değer life insurance policy has been designed for families that have children with disabilities. It includes assistance services (reduced costs for medication, hospitalisation, physical therapy, etc.) in order to ease their lives.

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[i] WHO figures - 2013