November 19, 2021

Lifepal is Indonesia’s largest digital direct-to-customer (D2C) insurance marketplace where customers can “Compare. Save. Claim”.

Founded in 2019, the company enables customers to compare from the largest selection of policies in the market thru a one-stop platform, get pricing advantages and have support after sales, eg. with claim.

Lifepal provides with policy seekers technical content and educational reviews about insurance and financial planning since their customers are usually millennials buying insurance for the first time.

There are currently over 270 millions uninsured Indonesian citizens – as a dedicated insurance marketplace for a growing demographic, LifePal has gained the trust of 4 millions monthly visitors, 1 million social media followers and 50+ insurance brands.


With over 300 policies across health, life, automotive, property and travel, Lifepal offers the largest selection in the country.
The last funding round of 9 millions of dollars was closed in August 2021, with the participation of C.Entrepreneurs and existing investors (Hustle Fund, ATM Capital, Insignia Venture Partners).