Inside the Action #2 – How does our Call Analyzer solution improve customer satisfaction thanks to AI?

December 2, 2025

We give a voice to those who embody the values of commitment and innovation in their daily work at BNP Paribas Cardif. Each episode delves into the heart of these collective achievements and highlights those who actively contribute to the company’s ongoing transformation.”

In this second episode, Jérôme Sarrail, Analytics Manager at BNP Paribas Cardif, and Martin Nash, Chief Data & Analytics Officer at BNP Paribas Cardif in Germany, explain how artificial intelligence can enhance customer experience through in-depth analysis of telephone conversations with customers. It is a valuable tool for our sales teams.

Our “Call Analyzer” solution, entirely developed in-house, was first deployed in Peru and Colombia in 2024, and is now live in Germany. This is a powerful tool that allows us to detect client needs and optimise the commercial discourse of our internal teams.

Jérôme and Martin present the solution in the following video as well as the next developments of this project.