Innovation Ambassadors : CardX – Intelligent Document Processing (IDP) solution by BNP Paribas Cardif
The Innovation Ambassadors program, counting 84 innovative projects submitted from 24 countries worldwide in 2024, shows that innovation can be found everywhere at BNP Paribas Cardif. Discover how BNP Paribas Cardif has optimized business processes with his partners and customers thanks to CardX, an internal Intelligent Document Processing (IDP) solution.
Could you please introduce yourself briefly?
Judith Will
I have been working since 2023 as Corporate Analytics Manager within the Analytics Department, which specializes in artificial intelligent (AI) solutions and their adoption within BNP Paribas Cardif’s subsidiaries, business units and functions.
In my current job, I have several missions; my key role being Product Manager of CardX, our internal Intelligent Document Processing (IDP) solution, which leverages AI technologies to automate the extraction and interpretation of information from documents.
As Product Manager, I am working daily with our data scientists, IT & Data teams, both on the solution-finding aspects, and, especially, on the projects, to deploy greater use cases worldwide. This requires strong partnerships with local teams.
On a personal level, I am a big nature lover and like to spend time outside discovering and observing plant and animal life, as well as doing photography. During my travels I have been fortunate to discover a lot of different animals in their natural habitat.
Tell us about your project: your main focus, what it is, how it came about and what it will bring to BNP Paribas Cardif
CardX is our internal Intelligent Document Processing (IDP) solution. IDP solutions use multiple AI technologies to automate the extraction and interpretation of information from a wide range of document types. For example, our solutions can convert a picture of a document into text, to then extract information from it. The possible use cases are countless, for all kinds of processes: business processes with our partners and customers, as well as internal processes. The implementation of IDP solutions can boost customer and partner satisfaction, as well as internal efficiency.
CardX is part of our Transversal Analytics Solutions, built through a strong partnership between BNP Paribas Cardif Corporate Analytics, IT and Data teams. It features a complete range of functionalities which embed diverse AI expertise and models, and which can be leveraged according to the use case’s needs. Intelligent Document Processing is a complex task, as a one size fits all rigid solution is not the best way to achieve great results and meet business requirements. We chose to build our solution based on open-source AI. Leveraging the best of open-source AI allows us to maintain a state-of-the-art solution, and fuel our Research & Development. Thus, we can make our solution continuously stronger, and swiftly integrate evolving IDP paradigms, a key lever in such a rapidly changing field.
After the deployment of several use cases in claims processes in Latin America and Europe, and in the implementation of internal processes, we are now in a significant scaling phase and expect to double our use cases within a year. And we already have a lot of new use cases lined up in our roadmap!
What did you find most striking/surprising during this project (perhaps you have a joke to tell us)?
Even within an expertise field like Intelligent Document Processing, every use case is different. Of course you can work with some standard approaches, techniques and rituals, but every project has its own challenges, from each of its perspectives: data, data science, IT, business, organizational… It’s definitely part of the challenge, but for me, it’s the most exciting part of all: with every use case we learn, we enrich our toolbox, we brainstorm, we adapt and we sometimes pivot. We constantly evolve and improve!
What advice would you give to employees who also want to innovate?
Some people might think that AI projects are easy and “magical”, but the reality is much more complex: they require precise work, a well-framed project with clear objectives and scope, and well-coordinated collaboration between stakeholders from very different functions and backgrounds.
To meet the challenges, you need to build a strong, transversal team spirit, to trust each other and also, to be curious! Curious to delve into a new field, curious to learn something new every day; and curious to listen to experts!
