BNP Paribas Cardif has extended its sphere of activity by initiating close collaboration with BNP Paribas C.Lab Americas, led by Matthieu Soulé and Arnaud Auger, respectively Head and Deputy Head of BNP Paribas C.Lab Americas, and Cardif Lab' correspondents in the United States.
BNP Paribas C.Lab Americas complements the “Explore” element of Cardif Lab's set-up, the heart of BNP Paribas Cardif’s innovation.
Its aim is to help large companies transform through innovation, with the help of North American technology companies.
BNP Paribas C.Lab Americas is based in San Francisco, in the heart of Silicon Valley, where it can create a bridge to this unique global ecosystem of technology giants, major venture capital funds, start-ups and research centres. BNP Paribas C.Lab Americas advises BNP Paribas Cardif and other entities in the BNP Paribas group, as well as other large international companies in the field of mobility, large-scale distribution and the energy transition. In recent years, the team has worked with companies such as Renault-Nissan, Bombardier, Total, L'Oréal, Chanel and WH Smith.
Matthieu and Arnaud are interviewed weekly in Tech&Co on BFM Business, the #1 tech business show in France, to comment on Tech news in Silicon Valley.
Head of BNP Paribas C.Lab Americas
Matthieu Soulé is the Head of the Innovation Lab of BNP Paribas in San Francisco, Cardif Lab Correspondent for the Americas. Matthieu has spent over a decade working between the USA and Europe for BNP Paribas. Matthieu advices global clients who are leaders in mobility, luxury, energy and retail sectors on their digital transformation and innovation strategy. Matthieu is a regular speaker on the tech industry trends and he is interviewed on a weekly basis by BFM Business in Tech&Co to comment the hot news from the Silicon Valley. He is also involved in the startup community as a mentor for a startup accelerator called Sustainable Ocean Alliance (SOA) based in San Francisco and an advisor to GreenTech Alliance, a greentech startup association based in Europe. Matthieu received a Master’s degree from Audencia Business School with a minor in Consulting & International Strategic Management.
Deputy Head of BNP Paribas C.Lab Americas
Arnaud Auger has been appointed Deputy Head of BNP Paribas C.Lab Americas. He is one of the pioneers of social media marketing and the collaborative economy in Europe. He is the author of the first Facebook Marketing book in French. He worked for 10 years in startups and the tech ecosystem across sectors as different as retail, food, health, or financial services, in India, France, and the United States, including the last 5 years in San Francisco. Arnaud Auger graduated from a master degree at Sorbonne University in cross-cultural marketing and management.