A concrete social engagement
BNP Paribas Cardif makes its international presence beneficial to all, by supporting innovative projects through skill-based sponsorships. Its subsidiaries in 6 countries have already been implicated in this approach: Chili, Argentine, Peru, the Czech Republic, Poland and France.
In 2014 in France, BNP Paribas Cardif signed a partnership with the ARTZ association (Cultural Action for Alzheimer's syndrome), that allows its staff to accompany people touched by this disease during cultural visits. These actions allow stimulating the patients' senses. They also promote a sense of quality of life and dignity for people touched by illness.
In May 2014, BNP Paribas Cardif has also invested locally in the cultural domain through BNP Paribas Foundation. Indeed it now supports the Nanterre-Amandiers' Theater and the Musical House of the city.
A commitment without boundaries
BNP Paribas Cardif's social commitment also includes participating in the financial education of children and raising awareness among the youth about entrepreneurship and its positive values.
A student presenting her mini-company project as part of the Enterprise for Learning program.
The company is implicated in this same topic in a few countries :
- In the Netherlands, a financial education unit named LEF is taught by the staff to young kids. They thus learn to manage their money for their everyday life needs.
- In France, the company renewed in 2013 its partnership with the association Enterprise for Learning. This program is a skill-base sponsoring created to promote entrepreneurship among young kids, thus allowing them to create real mini-companies.