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"Knowing our policyholders better lets us propose insurance tailored to their needs and expectations"

Virginie Korniloff, Chief Operating Officer, Domestic Markets



New agreements with major retailers

In France, BNP Paribas Cardif works with large retail chains such as Auchan, Carrefour, Cora and Fnac to sell products that complement their respective businesses, including income protection and extended warranties, for example. We've innovated to help these distributors effectively sell insurance in their stores.


Developing savings business

In 2014, the continued structural decrease in interest rates made the "eurocroissance" fund a good alternative to the euro fund. Via its distributors, BNP Paribas is the leader in this product category with nearly a billion euros in assets under management.


Partnerships figure at the core of our business model

We work with our partners to explore a vast array of innovation opportunities. With the customer in-store journey, digitizing the insurance subscription process will enable sales staff to easily complete the purchase with the customer right on a tablet. The better we are at gaining an intimate knowledge of our policyholders, the better we'll be able to offer them the right solution at the right time. This makes it important for BNP Paribas Cardif and its distributors to stimulate an appetite for insurance to make people aware of the importance of protecting everything that is dear to them.


Learn more abour the 2014 business report