BNP Paribas Cardif in Asia
Asia is a strategic region for BNP Paribas Cardif. Already active in seven countries in the zone for over a decade, we enjoy top-tier positions and strong recognition as a leading insurance partner. Building on strategic long-term agreements with banking industry leaders, BNP Paribas Cardif aims to be one of the top three players in bancassurance.
BNP Paribas Cardif in Asia :
Strategy tailored to local contexts
To adapt to this diverse array of distinctive features, BNP Paribas Cardif has teamed up with major local banks, forming joint-ventures. In addition to the strategic and marketing benefits, this approach secures long-term access to distribution channels.
This strategy has been executed in most of the countries in BNP Paribas Cardif's Asian footprint: in South Korea with Shinhan Bank, in Taiwan with TCoB, in Vietnam with Vietcom Bank. Joint-ventures include distribution agreements for at least ten years, with priority or exclusive access to the branch banking network.
In addition to these long-term partnerships, BNP Paribas Cardif pursues a selective approach to the market, providing expertise in segments with strong added value. This is the case in creditor insurance, where BNP Paribas Cardif is a leader in Japan and Taiwan, protection products (death, disability, health, job loss, etc.) and savings products with guaranteed yield or unit-linked vehicles (structured funds), which are more profitable than conventional life insurance savings.
Japan celebrates a decade of growth
Ten years after entering the Japanese market, Cardif now counts 54 banks and 24 financial institutions among its partners. In addition to creditor insurance, the business is now focusing on personal protection.
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TCB Life: remarkable success
With the creation in April 2010 of TCB Life, a life insurance joint-venture with TCoB, Taiwan's second-largest bank, BNP Paribas Cardif...
Learn more about this exclusive partnership with TCoB -
Viewpoint: Jun Aoki, Senior advisor of BNP Paribas Cardif Japan
"We help our partners grow their business through insurance, forging a win-win relationship."
Learn more about our vision of partnership
Viewpoint: Jun Aoki, Head of Cardif in Japan
"Beyond this market-driven approach, our success in Japan reflects our vision of partnership. We help our partners grow their business through insurance, forging a win-win relationship."