BNP Paribas Cardif in Europe
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BNP Paribas Cardif in Europe

In Europe, where the bancassurance market first developed, BNP Paribas Cardif is now present in 23 countries. In a region where there are disparities between North and South and between mature and emerging countries, the company continues to consolidate positions and develop strategic partnerships in Central Europe, which offers considerable potential. Italy and Turkey are two countries that illustrate BNP Paribas Cardif's success in becoming a top-tier player.

*source: internal BNP Paribas Cardif survey based on revenue as at 31/12/2010, published in competitors' corporate literature.

 

BNP Paribas Cardif in Europe :

 

Deep European roots

BNP Paribas Cardif began its international development in Europe in 1989, first expanding into Italy, Spain and Belgium. In 1991, the acquisition of Pinnacle, a leader in creditor insurance in the UK, gave us a foothold across the Channel.

 


These European foundations have steadily been strengthened with new operations in countries with generally mature markets. In 1996, BNP Paribas Cardif began to deploy in Central Europe, first in the Czech Republic and Poland, followed by Slovakia (2000) and Hungary (2002), Romania (2006), Ukraine, Croatia, Norway, Denmark and Turkey (2007). Business in these recently launched operations revolves mainly around protection insurance.