Customer Engagement

Responsible investment

Keywords : SRI, savings, CSR

Meaningful savings

Three years ago, BNP Paribas Cardif began integrating Socially Responsible Investing (SRI) criteria in selecting the securities in the Cardif Assurance-Vie general fund, which totals nearly 75 billion euros.

 

We have also created three new themed unit-linked funds for customers seeking a proactive approach to socially-responsible investing: "BNP Paribas Insertion Salariés" is a socially responsible fund that supports employment; "BNP Paribas Aqua" is a fund dedicated to water technologies and infrastructures; "SAM Smart Energy" invests in renewable energies, providing exposure for investors who believe in the ability of this sector to contribute to a sustainable future.

 

"Integrating extra-financial criteria in our investment decisions is something our customers expect-37 percent of them say they are ready to invest over 20 percent of the assets in their contracts in these SRI vehicles," says Olivier Héreil, a member of the Executive Committee and Director of Investments and Asset Management.

 

 

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