Cardif to continue as BNP Paribas Cardif in the Netherlands
On February 9th, Cardif has changed its name to BNP Paribas Cardif in the Netherlands. The name change marks a new phase in the existence of the insurance company, offering products that protect people against the financial risks around income and life.
BNP Paribas Cardif started on the Dutch market 16 years ago. In a relatively short time, the company managed to give ‘payment protection' as a category of insurance products, an established position in the industry. Today, the insurance activity of BNP Paribas holds a strong position in the Netherlands, with large markets shares in mortgage protection and term life insurance. BNP Paribas Cardif has the ambition to achieve a substantial growth in the next years, with an evolving product offer.
As an insurance company in a segment that has known difficult times already for multiple years, BNP Paribas Cardif has adopted a proactive innovation strategy. Examples can be found in the totally different way products are being developed and in the transition that the organization went through in the fields of customer contact, systems and communication. This enabled the insurer to acquire a frontrunner position in the much needed reform of the insurance industry.
The name change is effective as of today and represents the start of further development at the insurance company. In the course of 2012 BNP Paribas Cardif expects to launch multiple new product-market combination that won't be limited to payment protection.
Cees de Jong - Head of BNP Paribas Cardif in the Netherlands