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Customer Centric Programme : putting the customer first

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14/06/2011

Launched in 2008, this programme is designed to continually improve the quality of service delivered to customers by rethinking all our processes and aligning them with the end customer's expectations and needs.

 

New standards for products and services have been defined to match customer needs and promote a customer- centric culture throughout the company. A Customer Centric product is a simple product that delivers real added value for the end Customer.

 

Learn more :

Laurence Hontarrède, Chief Marketing Officer, BNP Paribas Cardif

  This new approach to our offer fundamentally changes the way we think about insurance.

Read her testimony