South Korea: Cardif launched a new advertising campaign in the subway and in outdoors
28/01/2011
In 2009, BNP Paribas Assurance increased its equity stake in SH&C, a joint venture between Shihan Bank and Cardif from 50 percent to 85 percent.
The South Korean firm now operates under the Cardif brand. (See: SH&C Life Insurance has changed of name, September, 1rst and became Cardif )
To increase the brand awareness, Cardif bought screen doors advertising in Seoul's subway and LED displays advertising on strategic buildings and places in Seoul's main streets.
With simple messages, Cardif delivers information on its core business and places where people can buy innovative products.
Learn more about Cardif in South Korea
