Cardif in South Korea receives a new award for its brand strategy
31/03/2011
March 24 was the date of the HanKyung Marketing Awards ceremony, hosted by HanKyung, the country's Number 2 financial newspaper. At this year's ceremony, Cardif in South Korea received the top award in the Internal and External Brand Strategy category, highlighting the importance that this company places on its corporate image.
Described as having a ‘snowball effect', the strategy targets staff, partners and end-user customers.
It's the second major accolade for the South Korean company, which received an award from the same newspaper in 2010 for its Viva II product.
Learn more about Cardif in South Korea
