Sally Guilbert named head of communications of BNP Paribas Assurance
Keywords : nomination, communication
Rueil-Malmaison - 29/03/2010
BNP Paribas Assurance is pleased to announce the appointment of Sally Guilbert as Head of Communications of BNP Paribas Assurance. She succeeds Laurence Pessez, who has joined the BNP Paribas group.
Sally Guilbert's new responsibilities include establishing in particular the company's brand strategy and positioning BNP Paribas Assurance as a world leader in providing insurance services through partnerships and distributors.
Sally Guilbert, 51, was a media and public relations manager for Groupama Gan from 1999 to 2001 before joining Consors France as director of public relations. In 2002 she became corporate communications and event manager for BNP Paribas Assurance, overseeing the launch in 2006 of Cardif's first corporate signature, “Ensuring your trust”, backed by an extensive international advertising campaign.
About BNP Paribas Assurance
BNP Paribas Assurance (www.assurance.bnpparibas.com) is the Life and Property & Casualty insurance unit of BNP Paribas. It develops and markets products and services under two commercial brands. Products distributed through the BNP Paribas retail branch network in France are branded BNP Paribas. Those distributed by other channels in France and in international markets are branded Cardif.
BNP Paribas Assurance is the world leader in creditor insurance and the fourth-largest life insurance company in France. Its life and non-life insurance units have received an AA rating from Standard & Poor's.
BNP Paribas Assurance is actively committed to exemplary Corporate Social Responsibility. It has adopted a Socially Responsible Investment program, encourages diversity throughout the enterprise (earning the "Gender Equality at Work" label in France) and supports local economic development in the markets where it operates.
BNP Paribas is equally committed to environmental responsibility and has deployed an action plan to achieve a 10- percent reduction in the company's carbon emissions.
It had gross written premiums of 20.7 billion euros in 2009. With a diversified geographic footprint, BNP Paribas Assurance has strong positions in Europe, Latin America and Asia.
In 2009, BNP Paribas Assurance generated 41% of its gross written premiums outside France. It counts over 8,000 employees, 74% of them outside France.
