BNP Paribas Assurance makes its presence felt at the Gare du Nord in Paris
09/11/2009
Since mid-May 2009, BNP Paribas Assurance has been making its presence felt on the cladding that conceals the 20-month project to refurbush a 16,500 m2 office building.
As the owner of the building, BNP Paribas Assurance is sharing this 400 m2 temporary poster site with project developer Soferim. The brightly-colored banner promotes the new BNP Paribas Assurance signature line - Insurance for a changing world - for the first time.
The design produced by the design agency Seenk takes its inspiration from the work of Jacques Bosser, the contemporary visual artist commissioned by the developer to design the exterior of the building. Located at the junction of the Boulevard Magenta and the Rue de Dunkerque, the message is hard to miss for the 180 million travelers who pass through Europe's busiest railroad station every year.
